FLUX has strengthened its position in Malaysia’s car subscription market with a significant expansion of its vehicle portfolio, now offering more than 400 models across over 40 automotive brands. The enhanced catalogue introduces several new vehicle marques, including Chery, Haval, iCaur, Mitsubishi and GAC, giving consumers access to a broader selection of petrol, hybrid and fully electric vehicles through a subscription-based ownership alternative.
The expanded offering combines both brand-new and pre-owned vehicles under a single platform, allowing Malaysians greater flexibility when choosing a vehicle without the long-term financial commitments typically associated with traditional car ownership.
To celebrate the milestone, FLUX has launched its “Merdeka 69” campaign, running from 8 July to 6 September 2026. Inspired by Malaysia’s 69th year of independence, the promotion provides subscribers with a 69% discount on both the first and final month of selected 24- and 36-month subscription plans. The discount is automatically applied across all eligible vehicles available on the platform.
According to Aziz Ayman, Founder and CEO of FLUX, the company’s expanded line-up allows customers to choose between new and pre-owned vehicles based on their individual needs and budgets without being tied to lengthy financing agreements.
The timing of the expansion comes amid growing concerns over vehicle affordability in Malaysia. Industry forecasts from the Malaysian Automotive Association suggest that rising living costs, changes to tax incentives for electric vehicles and potential revisions to excise duties may impact new vehicle sales in 2026. Against this backdrop, FLUX’s subscription model offers an alternative mobility solution by removing the need for loan applications, debt service ratio assessments and concerns over vehicle depreciation or resale value.
Under the FLUX subscription programme, customers pay a fixed monthly fee that includes insurance, road tax and maintenance costs. At the end of the subscription period, the vehicle can simply be returned, eliminating many of the financial risks associated with conventional ownership.
As part of the Merdeka 69 promotion, new subscribers only need to prepare a refundable two-month deposit, a one-time RM49 booking fee and the necessary supporting documents to begin their subscription. Required documentation includes identification, proof of residence and income verification, with additional visa requirements applicable to foreign subscribers.
The campaign covers a wide variety of vehicles, ranging from affordable compact sedans to premium imported models. Entry-level options such as the Perodua Bezza and Proton Saga are available alongside popular SUVs like the Proton X50 and newly introduced electric vehicles such as the iCaur V23. Customers seeking more premium choices can also subscribe to vehicles including the Chery Tiggo 9 AWD and BMW 320i.
By significantly expanding its vehicle selection and introducing attractive Merdeka-themed savings, FLUX aims to make vehicle access more flexible and accessible for Malaysians seeking an alternative to traditional car ownership. The company believes that greater freedom of choice and reduced financial commitment will continue to drive interest in car subscriptions as consumers look for more adaptable mobility solutions in an evolving automotive landscape.
