AJG Mobility Sdn Bhd has strengthened Proton e.MAS’ growing retail presence with the opening of its first shopping mall showroom at Pavilion Bukit Jalil. The new outlet represents another milestone in the brand’s expansion strategy, making it easier for urban consumers to discover and experience Proton’s electric vehicle lineup in a convenient lifestyle destination.

Covering approximately 1,800 square feet, the showroom adopts the latest Proton e.MAS Corporate Identity (CI), offering a contemporary retail environment with premium finishes, interactive digital displays and dedicated consultation spaces. Visitors can explore the latest Proton e.MAS models while receiving personalised advice from trained product specialists on EV ownership, charging solutions and the brand’s electric mobility technologies.

The move reflects AJG Mobility’s strategy of meeting customers where they spend their time, integrating the vehicle shopping experience into a modern retail setting. By choosing Pavilion Bukit Jalil, one of the Klang Valley’s popular lifestyle destinations, the company aims to engage a wider audience while making EV exploration more accessible and convenient.

Group CEO of Atiara Johan Group, Eric Moo, said the opening demonstrates the company’s commitment to adapting to changing consumer preferences as electric mobility continues to gain momentum in Malaysia. He noted that placing the showroom within a shopping mall creates more opportunities for potential customers to experience Proton e.MAS in a relaxed environment while learning about the technology and innovation behind the brand’s EV range.

Strategically positioned with easy access via major highways, the Pavilion Bukit Jalil outlet is expected to strengthen Proton e.MAS’ visibility across the Klang Valley while supporting the brand’s broader nationwide retail expansion. The showroom operates daily from 10.00am to 10.00pm, allowing shoppers and prospective buyers to visit at their convenience.

The new outlet complements AJG Mobility’s existing Proton e.MAS network, which already includes the e.MAS Brand Centre in Puchong and the e.MAS 3S Centre in Seri Kembangan. Customers also benefit from comprehensive aftersales support through the company’s dedicated Proton e.MAS service centre, ensuring a seamless ownership experience from vehicle purchase through long-term maintenance.