OMODA & JAECOO Malaysia is blending the worlds of automotive innovation and fashion after being named the Official Automotive Partner of Kuala Lumpur Fashion Week (KLFW) 2026. The partnership highlights the brand’s growing focus on lifestyle, design and premium experiences while providing Malaysians with the first opportunity to see the all-new OMODA C7 and OMODA C7 PHEV before their official launch.

The highly anticipated crossover duo will make their Malaysian public debut during KLFW 2026, which takes place from 3 to 9 August at the Esplanade, KLCC Park. In conjunction with the event, members of the public will also be able to experience both models up close at a dedicated roadshow held at Suria KLCC throughout the week.

According to Jackie Chua, Marketing Director of OMODA & JAECOO Malaysia, the collaboration reflects the brand’s vision of combining cutting-edge technology with contemporary design that resonates with modern consumers.

She said the appointment as KLFW’s Official Automotive Partner places OMODA & JAECOO at the crossroads of automotive innovation and high fashion, strengthening the brand’s premium image while appealing to customers who value style as much as performance.

The OMODA C7 represents the next chapter in the brand’s “Art in Motion” design philosophy, featuring sculpted bodywork, a bold frameless front fascia and sleek aerodynamic proportions. Its distinctive shark-nose front end is complemented by slim LED lighting, a body-coloured parametric grille and an illuminated hexagonal lighting signature that reinforces its futuristic identity. Completing the exterior are striking 20-inch turbine-inspired alloy wheels that give the SUV a commanding road presence.

Under the bonnet, buyers will have two powertrain options to suit different driving preferences. The conventional variant is powered by a 1.6-litre turbocharged petrol engine paired with a seven-speed Dual-Clutch Transmission (DCT), while the OMODA C7 PHEV adopts the company’s Super Hybrid System (SHS). The plug-in hybrid combines a 1.5-litre turbocharged engine with a Dedicated Hybrid Transmission (DHT), promising impressive fuel efficiency together with an extended driving range.

Inside, the OMODA C7 delivers a cabin designed around technology and comfort. A minimalist dashboard layout is dominated by a 15.6-inch infotainment touchscreen, complemented by premium materials and practical features such as a 50W wireless smartphone charger, creating a refined environment for everyday driving.

Adding another creative dimension to the partnership, OMODA & JAECOO Malaysia will introduce a special collaboration with Malaysian fashion label BEHATI. Known for reimagining traditional Malaysian attire through a contemporary streetwear lens, BEHATI’s design philosophy aligns closely with the bold, progressive character of the OMODA C7, making the collaboration a natural extension of the brand’s lifestyle-focused identity.