Hyundai Motor Malaysia (HMY) has taken another step in expanding its nationwide retail network with the opening of a new Hyundai 1S showroom in Ipoh, Perak. Established in partnership with BHS Auto Hyundai Sdn Bhd, the new facility reinforces the company’s commitment to bringing its vehicles, services, and customer-focused experiences closer to Malaysians.
The launch forms part of Hyundai Motor Malaysia’s broader strategy to strengthen its dealership footprint across the country while enhancing accessibility for customers. The Ipoh showroom represents another milestone in the company’s target of establishing 25 outlets nationwide by the end of 2026.
According to Eric Lee, President of Hyundai Motor Malaysia, Ipoh remains an important market for the brand’s growth ambitions. He highlighted that the partnership with BHS Auto Hyundai combines Hyundai’s vision for innovative mobility with the dealer’s extensive experience and strong reputation in the local automotive industry.
The new showroom is expected to provide customers in Ipoh and the surrounding areas with a more convenient point of contact for Hyundai products while delivering the brand’s signature customer experience. HMY believes the collaboration will further strengthen customer engagement and support the growing demand for Hyundai vehicles in the region.
A key factor behind the partnership is BHS Auto Hyundai’s long-standing presence in the automotive sector. With more than 60 years of experience, the company has built a reputation for delivering reliable customer service and maintaining strong relationships within the local community. Its deep understanding of the market is expected to play a significant role in supporting Hyundai’s expansion plans in Perak.
Dato Lim Si Boon, Director of BHS Auto Hyundai Sdn Bhd, expressed enthusiasm about joining the Hyundai network, noting that the company’s focus has always been centred on trust, professionalism, and customer satisfaction. He added that the partnership presents an opportunity to introduce Hyundai’s latest products and ownership experience to more customers across Ipoh and the wider Perak region.
The opening of the Hyundai Ipoh 1S showroom marks the beginning of a broader collaboration between Hyundai Motor Malaysia and BHS Auto. Both parties have already outlined plans to further expand their presence in the state, including the introduction of an additional Hyundai outlet and a new 2S facility within 2026. These developments are expected to provide greater access to Hyundai vehicles, aftersales support, and customer care services for residents in the area.
Located at Hala Pusat Perdagangan Canning I, the new showroom is open daily from 9:00am to 5:30pm, offering customers a convenient destination to explore Hyundai’s growing lineup and learn more about the brand’s latest mobility solutions.
As Hyundai Motor Malaysia continues to expand its network across the country, the opening of the Ipoh showroom reflects the company’s ongoing efforts to enhance customer accessibility while building a stronger presence in key regional markets.
