BYD Sime Motors has brought together more than 800 BYD owners, employees, partners and management for its largest-ever owners gathering in Malaysia, combining electric mobility with a weekend of football nostalgia and unforgettable experiences. Held over two days, the exclusive AllStar Legends experience brought some of football’s biggest names to Kuala Lumpur, including former Premier League and international stars Steven Gerrard, Michael Owen, Ryan Giggs, Alessandro Del Piero, Dida and Javier Saviola.

For BYD owners and their families, the event offered far more than a chance to watch football legends in action. The programme included exclusive meet-and-greet sessions, a Legends Talk, Gala Dinner and the much-anticipated AllStar Legends match at the Malaysia International Trade and Exhibition Centre (MITEC). The experience kicked off on 2 October, with the visiting football icons touring Kuala Lumpur in BYD vehicles before making appearances at BYD Glenmarie and BYD TREC Kuala Lumpur.

Throughout the weekend, owners had opportunities to meet the legends, hear first-hand stories about their careers and achievements, and connect with fellow members of the growing BYD community. One of the most memorable moments came before the AllStar Legends match, when selected children from BYD-owning families were given the opportunity to walk onto the pitch alongside their football heroes as official player mascots.

For the young participants and their parents, the experience turned an ordinary football match into a once-in-a-lifetime memory. Jacob Ma, Managing Director of BYD Malaysia, said the event reflected the deeper meaning behind the brand’s “Build Your Dreams” philosophy. “At BYD, ‘Build Your Dreams’ is more than a brand promise. It is about inspiring people to pursue their passions and achieve what once seemed impossible. The legends we welcomed to Malaysia changed the game through talent, dedication and an unwavering pursuit of excellence. In many ways, that same spirit drives BYD, challenging conventions and redefining what is possible in electric mobility,” he said.

Jeffrey Gan, Managing Director of Sime Motors, Southeast Asia, added that the relationship between a brand and its customers should extend well beyond the vehicle itself. “At BYD Sime Motors, we believe ownership extends far beyond the vehicle itself. As our community continues to grow, we remain committed to creating memorable experiences that strengthen our connection with our owners. AllStar Legends reflects our appreciation for our owners, bringing together shared passions, exclusive access and unforgettable moments that make being part of the BYD family truly special,” he said.

For owners, the event provided an opportunity to celebrate their shared interests while strengthening connections within the BYD community. Sam Khoo, a BYD SEAL owner, described the experience as a dream come true. “Meeting football legends, attending the Gala Dinner, and experiencing the match up close felt like a dream brought to life. Moments like these truly embody BYD’s spirit of ‘Build Your Dreams’ and make me proud to be part of the BYD Community,” he said.

The experience was particularly meaningful for families whose children were selected as Kid Mascots. Fatin, a BYD SEALION 7 owner and parent of one of the participating mascots, said: “We never imagined our child would have the opportunity to be part of something this special. Seeing him walk onto the pitch as a Kid Mascot alongside football legends in front of thousands of fans was an incredibly proud moment for us as parents.”