Atlantis Automobili Sdn. Bhd., an associate company of Atlantis Motor Group, has been appointed the official importer and distributor of Maserati in Malaysia, effective 19 May 2026. The move marks a new chapter for the Italian luxury marque as it looks to further strengthen its presence in the Malaysian market while maintaining its focus on delivering a premium experience to customers.

Maserati has built its identity around the concept of Italian GranTurismo, bringing together distinctive design, elegance, performance, craftsmanship and human-centred technology. The appointment also comes during a significant year for the brand, with 2026 marking the 100th anniversary of the iconic Trident symbol and more than 112 years of Maserati heritage.

Under the new arrangement, Atlantis Automobili will oversee Maserati’s operations in Malaysia, covering sales, aftersales, customer experience, brand development and dealer network operations. Ensuring continuity for existing customers will be among its immediate priorities as the company takes over the brand’s local operations.

“As we begin this exciting new chapter for Maserati in Malaysia, our foremost commitment is to our customers and owners,” said Dato’ Douglas Cheng Heng Lee, Executive Director of Atlantis Automobili Sdn. Bhd. “Maserati is a brand built on heritage, craftsmanship and passion, and we fully recognise the responsibility that comes with representing such an iconic marque. Our immediate focus is to ensure a seamless ownership experience while strengthening the foundations that support the brand in Malaysia for the long term.”

Atlantis Automobili is part of Atlantis Motor Group, a regional automotive group providing end-to-end mobility solutions across the automotive value chain. Drawing on its extensive industry experience, the Group intends to uphold the standards of service and exclusivity associated with the Maserati name.

For existing Maserati customers, Atlantis Automobili has emphasised that aftersales support and customer care will continue throughout the transition. Dedicated communication channels will also be introduced to assist owners with enquiries and provide relevant updates.

“Our priority is to ensure a continued trust and confidence of every Maserati owner in Malaysia,” Dato’ Douglas Cheng added. “We understand that ownership extends far beyond the vehicle itself. It is about the relationship, the service, and the confidence that support will always be there when needed. We are committed to ensuring that every customer experiences the level of care, attention and professionalism expected from a brand of Maserati’s stature.”

Maserati also views Malaysia as an important market within its Asia Pacific operations. Julie Taieb-Doutriaux, Head of Maserati APAC, said the appointment forms part of the marque’s long-term strategy for the country. “Malaysia is an important market within Maserati’s Asia Pacific network, and the appointment of Atlantis Automobili marks a significant step in reinforcing our long-term commitment to customers in the country,” she said.

She added that Maserati’s focus extends beyond expanding its presence, with the company aiming to deliver an ownership experience reflecting its Italian craftsmanship, innovation and luxury. Maserati is confident that Atlantis Automobili’s automotive experience and customer-focused approach will help further elevate the brand experience for both existing and future customers.

Looking ahead, Atlantis Automobili is preparing a series of investments and initiatives aimed at strengthening Maserati’s presence in Malaysia. These include enhancements to facilities, customer programmes and other developments, with further details expected to be announced in due course. The company also plans to introduce Maserati’s future product portfolio to Malaysian customers as part of its longer-term strategy, while placing greater emphasis on aftersales service, customer engagement and building stronger relationships with the local Maserati community.

For customers requiring assistance, Maserati Malaysia can be contacted via the Customer Care Hotline at +603 2110 2660 or by email at contact@atlantismotor.com.my. The brand’s interim sales and service facility is located at RS-G-02, Rhapsody Square, TREC 438, Jalan Tun Razak, 50400 Kuala Lumpur, while its interim aftersales service centre is located at 30, Jalan Pengacara U1/48, Kawasan Perindustrian Temasya, 40150 Shah Alam, Selangor.