Hyundai Motor Asia Pacific has unveiled the latest chapter of its “Hyundai, Driving ASEAN as One” campaign, reinforcing its commitment to fostering unity and shared progress across Southeast Asia ahead of the Hyundai Cup™ 2026, which will take place from 24 July to 26 August 2026.
As the title partner of the regional football tournament, Hyundai is using the sport’s universal appeal to celebrate the diverse cultures, communities, and aspirations that make up ASEAN. The campaign film tells a compelling story of connection and collective purpose, highlighting how football brings people together across borders while reflecting Hyundai’s broader vision of mobility as a catalyst for meaningful human connections.
The initiative is closely aligned with Hyundai Motor Company’s global “Progress for Humanity” philosophy, which emphasises that lasting progress is achieved when people move forward together. Through the Hyundai Cup™ 2026 platform, the company aims to strengthen relationships across the region while creating memorable experiences for football fans.
“Hyundai Cup™ 2026 is more than a football tournament, it is a celebration of what ASEAN stands for: diversity, resilience, and the unbreakable spirit of togetherness,” said Faraz Shamsi, Executive Marketing Director of Hyundai Motor Asia Pacific.
“Through this main film and our ‘Driving ASEAN as One’ campaign, we want every fan across the region to feel that Hyundai is with them on this journey. At Hyundai, our vision of Progress for Humanity is not just a tagline; it is our commitment to driving meaningful change and connection in every market we serve. Hyundai Cup™ 2026 is one of the most powerful ways we can bring that commitment to life across Southeast Asia.”
At the centre of the campaign is the Hyundai STARGAZER, which serves as the official hero model of Hyundai Cup™ 2026. Designed to prioritise connectivity, comfort, and family-oriented mobility, the STARGAZER represents the campaign’s message of bringing people together through shared journeys and meaningful experiences. Within the campaign narrative, the vehicle symbolises collective movement and the shared aspirations of communities throughout the region.
Adding a unique cultural element to the campaign is Dhika, the viral “Aura Farming Boy” who gained widespread attention during Indonesia’s traditional Pacu Jalur boat race. His story reflects themes of trust, teamwork, and synchronised effort—values that Hyundai believes resonate strongly with both football and the spirit of ASEAN cooperation.
Just as every member of a rowing team contributes towards a common objective, Hyundai believes that meaningful progress is achieved when individuals and communities work together towards a shared goal. Further details of Dhika’s collaboration with Hyundai will be revealed through dedicated campaign content in the coming weeks.
With the Hyundai Cup™ 2026 drawing closer, fans across all 11 participating nations can look forward to a series of engagement activities, including the Hyundai Cup™ 2026 Trophy Tour, match-day stadium activations, exclusive giveaways, and vehicle test-drive opportunities.
The campaign content is now live across Hyundai’s official social media platforms throughout Southeast Asia, with additional country-specific activities and fan experiences set to be announced by local Hyundai markets in the lead-up to the tournament.
