Hyundai Motor Asia Pacific has unveiled the latest chapter of its “Hyundai, Driving ASEAN as One” campaign, reinforcing its commitment to regional unity ahead of the Hyundai Cup™ 2026, which will be held from 24 July to 26 August 2026. The campaign uses football as a platform to celebrate the shared values, cultures, and aspirations that connect communities across Southeast Asia.
As the title partner of Hyundai Cup™ 2026, Hyundai is leveraging more than 27 years of involvement in global sports sponsorships to deepen its engagement with football fans throughout the ASEAN region. The campaign reflects the company’s global “Progress for Humanity” vision, which emphasises the importance of collective progress, meaningful connections, and mobility as a force that brings people together.
The newly launched campaign film tells a story of unity through football, highlighting how diverse communities across Southeast Asia can rally around a common passion. Hyundai believes the tournament offers an ideal platform to showcase the spirit of togetherness that defines ASEAN while fostering stronger bonds among participating nations.
According to Faraz Shamsi, Executive Marketing Director of Hyundai Motor Asia Pacific, the Hyundai Cup™ 2026 represents more than just a football competition. He described the tournament as a celebration of ASEAN’s diversity, resilience, and shared identity, while noting that the campaign demonstrates Hyundai’s commitment to creating meaningful connections throughout the region.
A central feature of the campaign is the Hyundai STARGAZER, which serves as the official hero model of Hyundai Cup™ 2026. Positioned as a people-focused vehicle designed for family mobility and everyday connectivity, the STARGAZER symbolises the campaign’s core message of bringing individuals and communities together through shared journeys and experiences.
Adding a unique dimension to the campaign is the inclusion of Dhika, widely known online as the “Aura Farming Boy” following his viral appearance during Indonesia’s traditional Pacu Jalur boat race. His story reflects themes of teamwork, trust, and synchronised effort—qualities Hyundai believes resonate strongly with both football and the broader vision of regional cooperation. Hyundai has indicated that Dhika’s full involvement in the campaign will be revealed through dedicated content in the near future.
As excitement builds towards the tournament, Hyundai plans a series of fan engagement activities across ASEAN, including the Hyundai Cup™ 2026 Trophy Tour, match-day activations, exclusive giveaways, and vehicle test-drive opportunities. These initiatives are designed to bring supporters closer to the tournament while showcasing Hyundai’s latest products and technologies.
In Malaysia, Hyundai Motor Malaysia will bring the tournament atmosphere directly to local football fans during Malaysia’s home fixtures against Laos on 28 July 2026 and the Philippines on 8 August 2026. Visitors to the stadiums will have the opportunity to view Hyundai’s latest model range, including the recently previewed Hyundai STARGAZER, alongside the SANTA FE, TUCSON, and STARIA.
Fans can also participate in interactive activities such as the “Kick the Ball to Goal” challenge, where exclusive Hyundai merchandise will be up for grabs. Beyond the stadium experience, Hyundai dealerships and roadshows nationwide will host test-drive events that offer participants the chance to win tickets to support the Malaysian national team at home matches.
Young football supporters will also be given a memorable opportunity through the Hyundai Kids Escort Programme, allowing selected children to accompany players onto the pitch before kick-off.
