OMODA | JAECOO Malaysia has introduced GEN-O Malaysia, a new lifestyle-focused community designed to bring together OMODA owners through exclusive activities, shared interests, and memorable experiences that go beyond vehicle ownership.
The initiative reflects the brand’s growing presence in Malaysia as its customer base and model lineup continue to expand. GEN-O aims to create a platform where owners can connect, build friendships, and participate in activities that reflect the modern and dynamic spirit of the OMODA brand.
According to Mr. Men Lin Bo, Executive Vice President of Chery Corporate Malaysia, the community was established to foster meaningful relationships among OMODA owners while enhancing the overall ownership experience.
He explained that the company’s commitment extends beyond delivering quality vehicles, focusing equally on providing customers with confidence, peace of mind, and memorable experiences throughout their ownership journey. This philosophy applies across the company’s brands, including OMODA, JAECOO, and CHERY.
As consumer expectations evolve, many customers are increasingly looking for brands that offer more than products alone. Lifestyle engagement, community participation, and shared experiences have become key factors in building lasting relationships with customers. GEN-O was created to address this shift by offering a platform that aligns with the aspirations and lifestyles of modern vehicle owners.
The community arrives at a time when OMODA’s product portfolio is steadily growing. Current offerings such as the OMODA C9 and OMODA C9 PHEV have already established a strong presence, while upcoming models like the OMODA C7 are expected to attract even more customers into the brand’s ecosystem.
Chris Tan, Head of OMODA | JAECOO Malaysia, highlighted that OMODA’s identity is built around futuristic styling, advanced technology, and engaging performance. These characteristics inspired the creation of GEN-O, which serves as a dedicated platform offering carefully curated lifestyle experiences tailored to the interests of OMODA customers.
Inspired by the meaning behind the OMODA name—where “O” symbolizes oxygen and “MODA” draws inspiration from modern fashion—GEN-O embraces themes of creativity, style, culture, and self-expression. The community is designed to unite members through activities and experiences spanning travel, fashion, culture, and lifestyle exploration.
The official launch of GEN-O Malaysia took place on 20 June 2026 and attracted more than 250 guests, alongside approximately 135 OMODA | JAECOO vehicles. The strong turnout highlighted the growing enthusiasm among owners and demonstrated the brand’s ability to cultivate an engaged customer community.
As OMODA’s first dedicated lifestyle platform for owners, GEN-O provides members with access to exclusive events, special collaborations, community activities, and unique experiences intended to enrich life beyond the driver’s seat.
Guests at the launch enjoyed a lively atmosphere featuring football-themed interactive games inspired by the excitement of this summer’s major international football tournament. The activities provided attendees with an entertaining and engaging environment while strengthening connections within the growing owner network.
One of the event’s standout attractions was the appearance of the AIMOGA humanoid robot. The advanced robotic platform demonstrated OMODA’s vision for future mobility and customer interaction, showcasing how artificial intelligence and human-machine engagement could play a greater role in enhancing future ownership experiences and lifestyle ecosystems.
The launch event also provided GEN-O members with an exclusive first look at the upcoming OMODA C7, which is scheduled to arrive in the Malaysian market in the coming months.
Designed to appeal to technology-savvy and style-conscious consumers, the OMODA C7 continues the brand’s focus on combining innovation, fashion-inspired design, and practical everyday usability.
The SUV features a bold exterior highlighted by a distinctive shark-nose front fascia, sleek LED lighting signatures, and a body-coloured parametric grille. Its futuristic character is further enhanced by a unique illuminated hexagonal lighting pattern, while sculpted body lines and athletic proportions give the vehicle a confident and commanding road presence.
The introduction of GEN-O marks an important step in OMODA | JAECOO Malaysia’s long-term customer engagement strategy. Beyond vehicle ownership, the brand aims to create a thriving ecosystem that connects customers through shared passions, exclusive events, cultural collaborations, and lifestyle-focused experiences.
As OMODA’s vehicle lineup continues to expand, GEN-O is expected to grow alongside it, providing owners with new opportunities to engage with the brand and each other while reinforcing a strong sense of community.
Through this initiative, OMODA | JAECOO Malaysia is positioning itself not only as an automotive brand but also as a lifestyle-driven community that celebrates innovation, individuality, and meaningful connections.
