Hyundai Motor Malaysia (HMY) has strengthened its presence in East Malaysia with the opening of a new Hyundai 3S centre in Kuching, Sarawak, developed in partnership with Heng Lian Enterprise Bhd. The launch forms part of Hyundai’s wider expansion plans across the country as the company works towards establishing 25 outlets nationwide by the end of 2026.

According to Hyundai Motor Malaysia Managing Director Jahabarnisa Haja Mohideen, the new facility reflects the company’s growing focus on East Malaysia, which has become an increasingly important market for the brand. She noted that expanding the dealership network allows Hyundai to make its vehicles and services more accessible to customers while supporting the company’s commitment to customer care under its “Sentiasa di sisi anda” brand promise.

The dealership was officially opened by Kuching South City Council Mayor Dato Wee Hong Seng and represents another step in Hyundai’s efforts to strengthen its sales and aftersales support network in the region.

Occupying a built-up area of approximately 7,500 square feet, the Hyundai Kuching 3S outlet showcases Hyundai’s core vehicle range, including the Santa Fe, Tucson and Staria. The facility combines vehicle sales, servicing and spare parts support under one roof, offering customers a more comprehensive ownership experience.

A notable feature of the new outlet is its status as an exclusive Hyundai N dealership in East Malaysia. Through Heng Lian Enterprise, customers in the region will gain direct access to Hyundai’s performance-oriented N sub-brand, including the recently introduced IONIQ 5 N and IONIQ 6 N electric performance models. This gives buyers a wider choice, ranging from family-focused SUVs and MPVs to high-performance electric vehicles.

To coincide with the opening, Heng Lian Enterprise is running a month-long Grand Launching Lucky Draw campaign from 26 June to 26 July 2026. Customers who participate in test drives or make vehicle bookings will receive entries into the draw, with prizes including a Samsung Galaxy S26 smartphone and a range of automotive-related rewards such as tint packages, dashcams and Hyundai merchandise.

The dealership is also introducing several aftersales promotions. These include Shell engine oil vouchers, complimentary vehicle wellness inspections, fixed labour charges for servicing, café vouchers for qualifying service customers and special offers for selected Starex owners.

Heng Lian Enterprise, established in 1984, brings more than four decades of automotive industry experience in Sarawak. The company has built its reputation through vehicle sales and customer support services, and the addition of the Hyundai 3S centre further expands its role within the state’s automotive sector.