Malaysia’s electric vehicle (EV) landscape is rapidly evolving, and PRO-NET is marking a significant milestone as its flagship brand, Proton e.MAS, rises to the top of the market. Backed by strong sales performance, growing consumer trust, and an expanding EV ecosystem, Proton e.MAS has firmly established itself as the nation’s No.1 EV brand.

As Malaysia’s first homegrown EV marque, Proton e.MAS now accounts for an impressive share of the market, with one in every two EVs sold in 2026 carrying its badge. This achievement highlights the increasing acceptance of electrified mobility among Malaysians and underscores the brand’s role in driving the country’s transition toward sustainable transportation.

The momentum in 2026 has been particularly notable. The Proton e.MAS 5 has emerged as the country’s best-selling EV model, surpassing 5,000 units delivered within just the first two months of the year. In a historic first, it has also broken into Malaysia’s overall Top 5 best-selling vehicles list—an achievement never before reached by an EV in the local market.

Complementing this success is the recently introduced Proton e.MAS 7 PHEV, which has garnered over 3,500 bookings within six weeks of its launch. The strong response reflects a growing appetite for practical electrified solutions tailored to Malaysian driving needs and lifestyles.

Beyond sales figures, Proton e.MAS continues to strengthen its leadership through key national and regional milestones. The Proton e.MAS 5 Premium earned recognition as the Best Entry-Level xEV at the 2025 Malaysia Car of the Year Awards, while the Proton e.MAS 7 gained international exposure as an official vehicle for the ASEAN Summit. Demonstrating real-world capability, the e.MAS 7 also spearheaded the ASEAN Unity Drive 2025, covering an extensive 10,432km journey across nine countries—proving both endurance and reliability on a regional scale.

According to PRO-NET Chief Branding Officer Puan Salawati Yusoff, the brand’s success is deeply rooted in the support of Malaysians. Every purchase, review, and shared ownership experience has contributed to Proton e.MAS achieving its No.1 status.

To celebrate this milestone, Proton e.MAS has introduced the “Tell Us Why We’re #1” social contest, inviting Malaysians to share their personal reasons behind the brand’s success. Running from 24 March to 14 April 2026, the campaign encourages participants to engage via social media by following Proton e.MAS platforms, commenting their thoughts, and tagging friends with the hashtag #ProtonEMASNo1EV.

Each week, ten winners will receive RM100 Touch ’n Go eWallet credits, adding an extra layer of excitement to the celebration. Winners will be announced عبر social media and must confirm their details within three days via direct message.

With strong market performance, industry recognition, and growing public engagement, Proton e.MAS is not just leading Malaysia’s EV segment—it is shaping the future of mobility for the nation.