News

Goodyear Unveils Eagle F1 Asymmetric 6 and SUV Edition at Tokyo Auto Salon Kuala Lumpur, Celebrating 45 Years of High-Performance Excellence
The Goodyear Tire & Rubber Company has officially launched its latest high-performance innovations—the Goodyear Eagle F1 Asymmetric 6 and the Eagle F1 Asymmetric 6 SUV—at the Tokyo Auto Salon Kuala Lumpur (TASKL), where the brand serves as the official tyre partner.

Michelin Leads the Charge in Reducing Tire Particle Emissions with Proven Results from ADAC Study
In the face of mounting environmental concerns and tightening regulations, Michelin has once again proven itself a front-runner in sustainable tire technology. The latest study by ADAC (Allgemeiner Deutscher Automobil-Club), Germany’s most respected automobile association, has validated Michelin’s long-standing efforts to curb tire-related emissions. Testing 160 tire models across major brands, the study found that…

Continental Rolls Out EcoContact 6 and 6Q in Malaysia For A Fuel-Efficient Tyres for a Quieter, Greener Drive
As Malaysian motorists become more conscious of fuel efficiency, sustainability, and overall driving comfort, the demand for next-generation tyres continues to grow. Meeting this shift head-on, Continental, the renowned German tyre manufacturer, has introduced its latest eco-friendly offerings to the Malaysian market: the EcoContact 6 and EcoContact 6Q.

Michelin Malaysia Powers Up Rompin Beach Bash 2025 with Off-Road Innovation and Adventure
As excitement builds for one of Malaysia’s most anticipated outdoor motorsport events, Michelin Malaysia is once again at the forefront of innovation and adventure. As a premium sponsor of the 2-Wheel (2W) segment at Rompin Beach Bash 2025, the tire giant is set to deliver an exhilarating riding experience along the scenic beaches of Rompin,…

Proton Elevates Customer Experience with Nationwide Tyre Services Through Continental Malaysia Partnership
Proton has announced a significant step forward in its commitment to customer satisfaction by partnering with Continental Malaysia to introduce integrated tyre services across selected authorised Proton service centres nationwide. This strategic collaboration is aimed at enhancing customer convenience and transforming Proton’s 3S/4S service centres into comprehensive one-stop hubs for automotive care.

Continental to Cease Tyre Production at Alor Setar Plant by End of 2025 Amid Strategic Restructuring
Continental has announced plans to discontinue tyre manufacturing operations at its Alor Setar facility in Malaysia by the end of 2025. The plant, which has been in operation since December 20, 1979, produces passenger car and light truck tyres for the Asia-Pacific market, along with motorcycle tyres. It currently employs around 950 workers.

Continental Tyres Rolls Out UltraContact UX7 For The Urban SUV
Continental Tyres has officially launched the UltraContact UX7, a next-generation tyre crafted exclusively for the evolving needs of urban SUV drivers. With SUV ownership on the rise across the Asia-Pacific region, Continental is positioning itself at the forefront of innovation, delivering a product that blends performance, safety, and comfort tailored to the modern SUV lifestyle.

MICHELIN Primacy 5 With Enhanced Performance, Comfort, and Sustainability for Modern Vehicles
Michelin has introduced the MICHELIN Primacy 5, a tire designed for passenger cars and crossovers of all engine types, with the tagline “Confidence Made to Last.” This new model, an upgrade from the MICHELIN Primacy 4, offers advanced features that improve performance while reducing environmental impact.

Continental Tyre Malaysia Partners with Leading Automotive Academies
Continental Tyre Malaysia has announced a strategic partnership with four prominent automotive academies—Leng Kee Auto Academy, Pro Skills Academy, Rimbunan Hijau Academy, and Techtra Automotive Academy. This collaboration aims to enhance talent development within the industry by providing students with hands-on experience while strengthening the talent pipeline for Continental’s retailer network.

Continental Tyres Now EV Ready
Malaysia is accelerating its transition to electric vehicles (EVs), with EVs projected to make up 20% of the total industry volume (TIV) for passenger and commercial vehicles by 2030. According to the Malaysia Official Open Data Portal, the number of EVs on Malaysian roads has grown significantly, increasing from over 3,000 units in 2022 to…