Malaysians may soon have one less thing to tap on their phones when stopping for fuel, as homegrown mobility app Setel introduces Voice Fuelling, an AI-powered feature that allows users to activate their fuel pump simply by speaking. Currently available in beta, Voice Fuelling builds on Setel’s existing One-tap Fuelling function and gives users the option to state their pump number instead of manually navigating the app. The feature supports English, Bahasa Melayu, Mandarin and Tamil, making it a more accessible and intuitive option for a wide range of motorists.

The feature is designed with everyday mobility in mind, catering not only to private motorists and motorcyclists, but also fleet operators and e-hailing drivers. It could also make digital fuelling more approachable for those who are less familiar with mobile apps or simply prefer speaking rather than tapping through menus. Once Voice Fuelling has been enabled in the Setel app, users only need to say their pump number. Setel’s AI then processes the transaction based on the user’s preferred payment method and fuelling preferences, simplifying what would otherwise be a series of taps on the smartphone.

To help customers get accustomed to the new experience, PETRONAS dealers and ground crew will support on-ground activations, introducing motorists to Voice Fuelling and helping them set up the feature. Abdullah Ayman Awaluddin, Chief Executive Officer of Setel, said the company’s approach to AI is focused on making everyday tasks easier rather than adding unnecessary complexity. He added that being able to interact with technology in a user’s preferred language can make digital experiences feel more natural, while reinforcing Setel’s #SetelUntukMalaysia approach of using technology to address everyday needs.

Beyond Voice Fuelling, Setel is also giving new users additional reasons to try its platform. New users can earn 5x Mesra Rewards points, capped at 500 points, after downloading the app, registering and verifying their account, and fuelling a minimum of one litre. The offer is available once per user and is not restricted to Voice Fuelling. It applies to RON95, RON97 and Diesel, including BUDI95 and BUDI Diesel, subject to the applicable terms and conditions.

Existing Setel users can meanwhile continue to enjoy savings and bonus points through Setel Savers, while the Refer a Friend programme offers opportunities to earn Setel Credit and win prizes. From October until the end of the year, Setel’s Full Thank campaign will also continue alongside other promotions and rewards. For more information, users can visit the Setel app or Setel’s official website.