BMW Group Malaysia is set to welcome automotive enthusiasts and customers to the BMW Clubhouse@Factory 19 in Petaling Jaya from 17 to 19 July 2026. Open to the public daily from 9:00am to 5:00pm, the three-day event promises an immersive brand experience centred on the values that continue to define BMW ownership.
Built around four key pillars — Sportiness, Expression, Leadership and Luxury — the BMW Clubhouse is designed to showcase the many facets of the BMW lifestyle. The event reinforces the brand’s “Power of Choice” philosophy, highlighting how BMW caters to a diverse range of drivers with different lifestyles, preferences and mobility needs.
A major highlight of this year’s BMW Clubhouse will be the Malaysian debut of several new BMW and BMW M models and variants. Visitors will also have the opportunity to explore BMW Group Malaysia’s extensive range of vehicles featuring different powertrain technologies, including fully electric vehicles, plug-in hybrid models and conventional internal combustion engine offerings.
The event aims to demonstrate BMW’s commitment to Technology Openness, allowing customers to choose the mobility solution that best suits their individual requirements while continuing to enjoy the premium driving experience associated with the brand.
Beyond the vehicle displays, guests can participate in a variety of interactive activities inspired by the four event themes. These experiences are designed to provide deeper insights into the BMW brand while creating engaging moments for visitors of all ages. Exclusive and limited-edition BMW merchandise will also be available throughout the event, adding another layer of excitement to the overall experience.
With new model launches, hands-on activities and a showcase of BMW’s latest innovations, the BMW Clubhouse@Factory 19 is set to be a key destination for fans of the marque and anyone interested in experiencing the future of premium mobility firsthand.
Those interested in attending can register in advance through BMW Malaysia’s official registration platform. Additional updates and information will be shared through BMW Malaysia’s official website and social media channels.
