Hyundai Motor Malaysia (HMY) has reaffirmed its support for Malaysian football by extending its partnership with Selangor FC, continuing its role as the club’s Official Mobility Partner. The renewed agreement marks the next phase of a collaboration that has grown beyond sponsorship, focusing on community engagement, sporting excellence, and the development of local football.
As part of the renewed partnership, Hyundai Motor Malaysia will provide Selangor FC with a Hyundai Tucson Prestige to support the transportation needs of the club’s management, staff, and officials throughout the 2026/2027 season. Equipped with advanced technology, comfort, and versatility, the SUV is expected to play a key role in ensuring seamless mobility for the team during domestic and regional competitions.
The extension follows a successful first year of collaboration, during which Selangor FC enjoyed a strong campaign, including a third-place finish in the Malaysia Super League and a runners-up position in the ASEAN Club Championship Shopee Cup™. These achievements further strengthened Hyundai’s confidence in supporting the club’s ambitions on and off the pitch.
According to Hyundai Motor Malaysia Managing Director Jahabarnisa Haja Mohideen, the success of the initial partnership demonstrated how progress and performance can complement one another. She noted that Selangor FC’s impressive run in regional competition reinforced Hyundai’s commitment to helping the club pursue greater achievements while enhancing mobility experiences for players, management, and supporters alike.
Selangor FC Chief Executive Officer Dr Johan Kamal Hamidon welcomed the continuation of the alliance, describing it as a partnership built on shared values. He highlighted that both organisations are committed not only to winning trophies but also to fostering a culture of discipline, development, and long-term growth that can contribute positively to Malaysian football.
Looking ahead, Hyundai intends to expand the partnership beyond operational support. The company plans to create stronger connections between automotive innovation and football through fan-focused activities and community engagement initiatives. This approach aims to deliver memorable experiences for supporters while strengthening ties with communities across Selangor and throughout Malaysia.
Over the past year, Hyundai Motor Malaysia and Selangor FC have collaborated on numerous programmes designed to support grassroots football and community welfare. Among these was Hyundai’s participation in the Selangor FC Soccer School Carnival, an initiative aimed at nurturing young football talent and encouraging youth participation in the sport.
Another notable initiative was the “HMY Sentiasa di Sisi Anda x SFC Cahaya Ramadan 2026” programme, which provided assistance to 150 underprivileged students from Bait Al-Hasanah in Klang. Through the combined efforts of Hyundai, Selangor FC, and supporting partners, the programme delivered essential items, educational supplies, food assistance, and financial aid to benefit the students and their families.
The renewed collaboration reflects Hyundai’s global commitment to football while embracing local community values. Guided by its “Progress for Humanity” vision, the company seeks to use sport as a platform to inspire connection, encourage development, and create positive social impact.
As the new season approaches, supporters can expect a range of new initiatives that blend mobility and football, further enhancing the fan experience while strengthening the bond between Hyundai Motor Malaysia, Selangor FC, and the wider community. The partnership continues to demonstrate how shared ambition and community-focused efforts can drive meaningful progress for players, fans, and Malaysian football as a whole.
