JETOUR is set to demonstrate how advanced automotive technology can transform real-world adventures at its 2026 Global Technology Experience Day, taking place from 20 to 23 October under the theme “Future Travel Starts Now”. The event will bring together media representatives, influencers and user representatives from around the world for an immersive experience across Wuhu in Anhui Province, as well as Moganshan and Xiazhu Lake in Zhejiang Province, China.
Moving through bustling urban environments, mountainous landscapes and wetland areas, participants will experience how JETOUR’s technologies support different travel scenarios while gaining a deeper understanding of the brand’s “Travel+” philosophy. Rather than limiting its technology showcase to static displays and technical presentations, JETOUR aims to demonstrate how its innovations translate into tangible benefits on the road, making journeys more comfortable, convenient and accessible.
At the heart of the 2026 JETOUR Global Technology Experience Day is the belief that automotive technology should enhance the overall travel experience, rather than simply improve vehicle specifications. The programme will combine on-road driving experiences, technology demonstrations, outdoor activities and ecological conservation initiatives to illustrate how the brand envisions the future of mobility.
Drawing on the Group’s capabilities in artificial intelligence (AI), intelligent driving, smart cabins and intelligent chassis systems, JETOUR has developed a range of technologies designed to address the challenges of different driving environments. Among them is the XWD Fully Automatic Intelligent All-Wheel Drive (AWD) system, which works alongside the GAIA All-Terrain Intelligent Architecture to support driving across demanding terrain. From gravel roads and steep slopes to mountainous routes and water crossings, these technologies are designed to provide greater stability and control when conditions become challenging.
For drivers who need a vehicle capable of handling both everyday commuting and more adventurous excursions, such capabilities offer greater flexibility when travelling between different environments. JETOUR’s C-DM hybrid system also plays an important role in this vision, balancing performance with energy efficiency. Designed to accommodate both urban driving and longer-distance journeys, the system reflects the brand’s efforts to make travel more practical without compromising driving enjoyment.
Meanwhile, intelligent driving assistance and efficient energy replenishment technologies aim to make extended journeys more convenient, helping drivers manage the demands of travelling further. Inside the vehicle, a spacious intelligent cabin combines intuitive in-car technology with a quiet, comfortable environment and versatile seating space. The focus extends beyond the driving experience, recognising that relaxation and passenger comfort are equally important parts of any journey.
Together, these technologies demonstrate JETOUR’s approach to making innovation relevant to everyday life, whether drivers are navigating city traffic, embarking on a weekend getaway or exploring less-travelled destinations.
Since its establishment in 2018, JETOUR has built its identity around the “Travel+” strategy, integrating travel-oriented requirements into its product development and broader brand experience. Rather than treating vehicles solely as a means of transportation, the approach places greater emphasis on how they enable people to explore new destinations, enjoy outdoor activities and create meaningful experiences along the way.
This philosophy has supported JETOUR’s international expansion, with the brand now present in more than 100 countries and regions. Its cumulative global sales have surpassed 2.56 million units, while it has also secured the leading position in SUV sales among Chinese automotive brands in several overseas markets. The brand’s “Travel Worldwide” philosophy continues to connect with an expanding international customer base, reflecting growing interest in vehicles that combine everyday practicality with the freedom to explore beyond familiar surroundings.
The upcoming Global Technology Experience Day will provide another platform for JETOUR to communicate this message, showing how its technological developments complement its travel-focused identity. By bringing participants into diverse environments and allowing them to experience its technologies in action, the event is intended to demonstrate how “Travel+” can extend beyond a marketing concept to become a more tangible part of vehicle ownership.
As automotive technology continues to evolve, JETOUR is positioning real-world usability as a key part of its approach to innovation. The 2026 Global Technology Experience Day will highlight how intelligent systems, hybrid powertrains, all-terrain capabilities and passenger-focused cabin technologies can work together to support a broader range of travel experiences.
For JETOUR, the future of travel is not simply about going further or reaching destinations more quickly. It is also about making journeys more enjoyable, comfortable and accessible, giving people greater confidence to discover new places. More information about JETOUR and its vehicles is available at JETOUR Malaysia.
