Zeekr Malaysia is placing greater emphasis on the ownership experience with the introduction of One Zeekr, an ongoing community platform designed to bring owners together through lifestyle activities, shared interests and meaningful community initiatives. The initiative follows a month-long focus on owner appreciation in August, during which Zeekr Malaysia introduced several initiatives aimed at adding greater value to the ownership experience. These included Zeekr Power and nationwide owner charging privileges, complimentary electric vehicle health inspections, extended warranty programmes and the Zeekr Cup Elite Golf Championship Malaysia.
With One Zeekr, the brand is now looking to take that relationship a step further by giving owners more opportunities to experience the Zeekr community away from their vehicles. The platform was first introduced through the Zeekr X Family Lifestyle Event at Awana Genting, where new owners were brought together to celebrate the beginning of their ownership journey. Rather than simply serving as a social gathering, One Zeekr is intended to create opportunities for owners to discover new experiences, explore common interests and build stronger connections with fellow members of the community.
That idea continued at the latest One Zeekr gathering, held at Takun Retreat Club in Rawang on 19 September. The event brought together both new and existing Zeekr owners in a relaxed lifestyle setting, giving them the opportunity to take part in various activities, socialise and spend time with fellow owners. The gathering also carried an element of giving back, with a CSR initiative allowing the community to extend its spirit of togetherness beyond Zeekr owners and towards those in need.
“As more customers choose Zeekr, we want to create more opportunities for them to experience what it means to be part of the Zeekr community. One Zeekr is not just about bringing owners together; it is about opening up new experiences and possibilities — whether through shared interests, lifestyle activities or opportunities to contribute to the wider community. We want our owners to have more reasons to come together and create experiences beyond the vehicle,” said Eddy Lu, General Manager of Zeekr Intelligent Technology Malaysia.
While lifestyle and social activities form an important part of One Zeekr, Zeekr Malaysia also sees giving back as another key pillar of the platform. Future activities are expected to provide opportunities for owners to come together around meaningful causes, contributing their time, resources and support to the wider community.
For Zeekr Malaysia, this adds another dimension to vehicle ownership. Beyond enjoying the products and the benefits that come with them, owners can also share experiences, pursue common interests and contribute to causes together. The latest gathering therefore brings the brand’s month of owner appreciation to a close on a more community-focused note. What began with initiatives aimed at providing greater ownership value has now expanded into creating opportunities for owners to connect, experience and give back together.
As One Zeekr continues to develop, Zeekr Malaysia says it will explore more lifestyle, experiential, community and CSR activities for its growing owner base. Ultimately, the initiative aims to make the Zeekr ownership journey about more than simply getting behind the wheel — giving owners more opportunities to connect with one another and create experiences long after the drive comes to an end.
Customers can visit their nearest authorised Zeekr showroom to learn more about the latest model line-up and ownership offerings, or follow Zeekr Malaysia on Instagram (@zeekrmy), Facebook (Zeekr Malaysia) and TikTok (@zeekrmalaysia).
