Kia Sales Malaysia (KSM) is strengthening its presence in East Malaysia with the official opening of the new Kia Kuching Heng Lian Enterprise Bhd 3S Dealership, bringing expanded sales and aftersales support to customers in Sarawak.
Located along Jalan Abell in the heart of Kuching’s financial and business district, the new facility forms part of KSM’s broader strategy to improve customer accessibility while building a future-ready dealer network capable of supporting both conventional internal combustion engine (ICE) vehicles and electrified models.
KSM President and Chief Executive Officer Hyung Ho Kim said the opening represents an important step in strengthening Kia’s footprint in Malaysia.
“The opening of the Kia Kuching Heng Lian Enterprise Bhd 3S Dealership is an important step for us. It strengthens Kia’s presence in Malaysia and brings our brand closer to customers in East Malaysia,” he said.
He added that Kia and its dealer partners remain focused on delivering quality products, a seamless customer experience and high standards of aftersales care.
Operated in partnership with Heng Lian Enterprise Berhad, the new Kia Kuching 3S Centre represents a RM1.5 million investment and has been designed to provide customers with a comprehensive sales and service experience under one roof.
The facility occupies a built-up area of 4,796 sq. ft., with its showroom capable of displaying up to three vehicles. Meanwhile, the service centre features two work bays and has the capacity to handle as many as 260 vehicles per month.
The centre is equipped with Kia’s latest diagnostic equipment to support servicing and maintenance requirements, while customers can also make use of a dedicated lounge with complimentary Wi-Fi, as well as a pantry offering beverages and light refreshments.
Heng Lian Enterprise Berhad Managing Director Kevin Law said the company’s more than four decades of automotive experience would support its efforts to deliver the expected sales and aftersales standards associated with the Kia brand.
“We are proud to announce the opening of the Kia Kuching 3S Centre. With over four decades of experience in the automotive industry, Heng Lian aims to deliver the high standards of sales and aftersales service that come with every Kia vehicle,” he said.
Established in 1984, Heng Lian Enterprise Berhad is a Sarawak-based automotive group involved in new passenger vehicles, new and used motorcycles, used commercial vehicles and hire-purchase financing.
The Kuching facility is part of KSM’s wider efforts to strengthen its dealer network and improve access to Kia products and services across East Malaysia.
With the addition of the new outlet, Kia Sales Malaysia now operates 26 dealerships nationwide, supporting the company’s efforts to provide more convenient access to sales, servicing and customer support.
The new Kia Kuching Heng Lian Enterprise Bhd 3S Centre is located at Lot 106 & 107, Jalan Abell, 93100 Kuching, Sarawak.
The showroom operates daily from 8:30am to 5:30pm, while opening hours on public holidays are from 10:00am to 3:00pm. The service centre operates from 8:30am to 5:30pm on weekdays and Saturdays, excluding public holidays.
The opening of the Kuching facility comes as Kia continues to enjoy strong momentum globally, with the automaker recording its best-ever first-half sales performance since entering the automotive market in 1962.
Between January and June 2026, Kia sold 1,630,988 vehicles worldwide, surpassing its previous first-half record of 1,587,536 units achieved during the same period in 2025.
The company also delivered its strongest-ever quarterly performance in the second quarter of 2026, recording 851,639 units, representing a 4.5% year-on-year increase.
Electrified vehicles were a particularly strong contributor to Kia’s global performance. Retail sales of electrified models climbed 60% year-on-year to 296,000 units during the first half of 2026, giving Kia a record 4% share of the global electrified vehicle market.
Kia expects demand for EVs and hybrid electric vehicles (HEVs) to remain a key driver of growth during the second half of the year, further supporting its global electrification strategy.
For sales enquiries and service appointments at the Kuching outlet, customers can contact 011-3652 8268. Kia Sales Malaysia Customer Support can also be reached at 1300 88 0133 for general enquiries, servicing and 24-hour roadside assistance.
