Proton is expanding its efforts to connect with Malaysians beyond the roads and showrooms through a new collaboration with Sunway Tiny Toys, introducing collectible 1/64-scale models of the Proton Saga and Proton e.MAS 5. The partnership follows the national carmaker’s successful collaboration with Mattel, which saw the launch of the Hot Wheels Proton Saga, and continues its mission of making the brand accessible to enthusiasts of all ages.

The miniature replicas form part of the Cerita Malaysia Kita initiative, a campaign held in conjunction with Visit Malaysia Year 2026 that celebrates local stories, brands, and everyday experiences through uniquely Malaysian collectibles. Through the initiative, Proton joins a range of iconic homegrown names that reflect the country’s culture and lifestyle, from transportation to beloved consumer products.

For decades, Proton vehicles have played a significant role in the lives of Malaysians, becoming part of family road trips, first-time driving experiences, balik kampung journeys, and countless everyday moments. By recreating these vehicles in miniature form, the collaboration offers collectors, automotive enthusiasts, and younger generations a tangible way to celebrate those memories.

The new Proton Saga and Proton e.MAS 5 scale models will be available for purchase at the Sunway Tiny Toys outlet in Sunway Lagoon as well as through selected authorised resellers. The release highlights two important chapters in Proton’s current product journey, showcasing both its established heritage and future aspirations.

According to Dato’ Ir. Abdul Rashid Musa, Deputy Chief Executive Officer of Proton, the selection of the two vehicles reflects the company’s ongoing evolution. He noted that the Proton Saga continues to hold a special place in the hearts of Malaysians, while the Proton e.MAS 5 represents an exciting step forward for both the brand and the nation’s mobility landscape.

He added that transforming these vehicles into collectible models creates a new avenue for Malaysians to engage with Proton. Beyond being simple miniature cars, the replicas symbolise the memories, ambitions, and progress that have shaped the company’s journey as Malaysia’s national automotive brand.

The choice of models also reflects the diversity of Proton’s current lineup. The latest Proton Saga carries forward the legacy of one of Malaysia’s most recognisable automotive nameplates while continuing to achieve impressive sales performance among the company’s internal combustion engine offerings. Its enduring popularity underscores its relevance to modern buyers seeking value, practicality, contemporary styling, and improved technology.

At the same time, the Proton e.MAS 5 has emerged as Malaysia’s first affordable mass-market electric vehicle and has quickly become the country’s best-selling EV. Its success highlights the growing acceptance of electrified mobility among Malaysians and demonstrates that consumers are increasingly embracing sustainable technologies that meet local expectations for affordability and practicality.

For collectors, the 1/64-scale models represent more than just display pieces. They capture significant milestones in Proton’s ongoing story and offer enthusiasts the opportunity to own miniature versions of vehicles that are helping shape the future of Malaysian mobility. For younger fans, they may also serve as an introduction to the cars and technologies that will define the next generation of transportation.

The collaboration with Sunway Tiny Toys reflects Proton’s broader commitment to engaging with Malaysians in creative and meaningful ways. Whether through full-sized vehicles, motorsport-inspired merchandise, or detailed scale replicas, the company continues to celebrate its enduring connection with the people and communities it serves.

As Cerita Malaysia Kita showcases brands that have become part of Malaysia’s everyday identity, the new Proton Saga and Proton e.MAS 5 scale models stand as compact yet meaningful tributes to the stories, achievements, and aspirations that continue to drive the nation forward.