Kia Sales Malaysia (KSM) is taking significant steps to strengthen customer confidence and after-sales support through its inaugural Kia Ownership Experience, a week-long programme held from 11 to 17 May 2026 at the Kia Glenmarie 3S Centre. The initiative reflects the company’s renewed focus on delivering a more rewarding and seamless ownership journey for Kia customers across Malaysia.
The event serves as a platform for Kia owners, media representatives, and automotive enthusiasts to gain deeper insight into KSM’s ongoing efforts to improve service quality, technical expertise, and long-term customer care. Guided by the company’s strategic pillars of “Return, Rebuild, and Reposition,” KSM aims to reinforce trust in the brand while expanding its customer-focused ecosystem.
According to KSM President and CEO Hyung Ho Kim, the programme is designed to create stronger engagement between the company and its customers while driving measurable improvements in after-sales services throughout Kia’s expanding dealer network.
A major highlight of the event is the participation of senior technical specialist Hyung Gyu Choi, who brings more than three decades of global Kia after-sales experience. Together with KSM’s technical team, Choi is conducting detailed inspections on over 100 Kia vehicles throughout the event. Models involved include the Forte, Cerato, Optima, Picanto, Sorento, Grand Carnival, Sportage, and Sephia.
Several participating vehicles have already exceeded 400,000km in accumulated mileage, showcasing the durability and long-term reliability of Kia vehicles under Malaysian driving conditions. Customers attending the programme with confirmed appointments also receive complimentary engine oil, original Kia windshield wipers, and a complimentary car wash following their inspections.
KSM Managing Director Emily Lek explained that the company is prioritising stronger dealer operations, improved running costs for owners, and better parts availability through its dedicated 35,000 sq ft parts warehouse. She also highlighted the company’s structured 10-step service process, which covers every stage from appointment scheduling to post-service customer follow-up, aimed at delivering a more transparent and reassuring ownership experience.
The event also marks the introduction of the new Kia Maintenance Plan, created to offer owners predictable servicing expenses and greater long-term peace of mind. The plan allows customers to lock in servicing costs throughout the coverage period regardless of future increases in labour, parts, or engine oil prices.
The maintenance package includes full synthetic engine oil and oil filter replacement, cabin and engine air filter replacement, brake fluid replacement, spark plug replacement, and comprehensive multipoint vehicle inspections.
For the Kia Sportage, the 1.6T variant maintenance plan is priced at RM2,980 for five years or 50,000km, while the 2.0 variant is available at RM3,680 for five years or 75,000km. Meanwhile, all Kia Carnival 2.2D variants — including the 7-seater, 8-seater, and 11-seater models — are offered at RM3,580 for five years or 50,000km.
Adding further excitement to the programme, the event is supported by major industry partners including TotalEnergies, Goodyear, TRAPO, and EV Connection. Visitors can enjoy exclusive promotions, giveaways, product showcases, and educational sessions related to vehicle maintenance and ownership best practices.
The Kia Ownership Experience is hosted at the newly upgraded Kia Glenmarie flagship 3S centre, which will soon be operated by Cycle & Carriage. Covering 39,240 sq ft, the facility is equipped with 20 service bays, advanced diagnostic systems, and modern maintenance equipment to support higher service efficiency and an enhanced premium customer experience.
Through initiatives such as the Kia Ownership Experience and the newly introduced maintenance programme, Kia Sales Malaysia is reinforcing its long-term commitment to improving customer satisfaction while strengthening its after-sales presence nationwide.
