At the Penang Auto Show 2026, premium lubricant brand ELF, part of the TotalEnergies portfolio, steps into the spotlight with a compelling display of innovation, heritage, and performance-driven technology. With roots dating back to France in 1967, ELF has spent nearly six decades refining its expertise in lubricant development. Its presence in Malaysia since 1985 reflects more than 40 years of trust and reliability among motorists and industry professionals alike.

This year’s showcase highlights ELF’s commitment to meeting the demands of modern mobility. Leading the lineup is the latest EVOLUTION FTX range—compliant with API SQ and ILSAC GF-7A standards—featuring grades such as 0W-20, 5W-30, and 10W-30. Engineered for next-generation gasoline engines, including turbocharged, hybrid, and Start-Stop systems, these lubricants are designed to deliver enhanced fuel efficiency, strong oxidation resistance, and superior engine protection. Particularly suited for urban environments, they help maintain engine cleanliness and performance even under frequent stop-and-go driving conditions.

Complementing this is the EVOLUTION FULL-TECH series, which includes variants like FULL-TECH LLX 0W-30, LSX 5W-40, MSX 5W-30, and VSX 0W-20. These fully synthetic lubricants cater to both gasoline and diesel engines, offering robust protection, improved fuel economy, and compatibility with advanced emission control technologies such as catalytic converters and diesel particulate filters. Built for durability, the FULL-TECH range is ideal for drivers seeking consistent performance across both daily commutes and more demanding driving scenarios.

Behind ELF’s continuous innovation lies a strong motorsport pedigree. The brand has long been involved in elite racing arenas, including Formula 1 and endurance championships, and continues to collaborate with high-performance programs like Alpine’s endurance racing team. These extreme racing conditions serve as testing grounds, allowing ELF to refine its formulations under intense heat, pressure, and speed—ensuring that the same high-performance standards translate to everyday driving.

Blending decades of experience with cutting-edge technology, ELF reinforces its mission to deliver confidence on every journey. From racetracks to city streets, the brand continues to drive forward with a legacy defined by performance, innovation, and passion.