Sime Motors has brought its 45th Anniversary Grand Giveaways Campaign to a memorable close, celebrating decades of customer trust with a rewarding finale that saw prizes worth up to RM400,000 distributed nationwide.
Running until 31 December 2025, the campaign attracted an overwhelming response from customers across Malaysia. In total, 44 winners were announced through multiple prize draws, highlighting the strong loyalty and continued support that Sime Motors has cultivated over its 45-year journey.
The highlight of the campaign was the presentation of the grand prize — a BMW 2 Series Gran Coupé — to Muhamad Bukhari Bin Muhamad Shukor, a customer of Sime Darby Auto Selection Ara Damansara. The prize-giving ceremony also recognised other top winners, including Chia Sin Ye from Sime Darby Auto Selection Glenmarie, Melinda Yap Sook Phin from Sime Darby Auto Bavaria Ara Damansara, and Alethia Ngo Bei Er from Sime Darby Auto Bavaria Balakong, who received second, third, and fourth consolation prizes respectively.
Beyond the grand prize, 43 additional winners walked away with a variety of attractive rewards, making the campaign one of the most engaging and rewarding initiatives ever undertaken by Sime Motors.
Jeffrey Gan, Managing Director of Southeast Asia at Sime Motors, shared that the campaign was designed as a gesture of appreciation for customers who have supported the brand over the years. He noted that the strong participation reflected the meaningful relationships built with customers, and expressed delight in concluding the campaign by awarding the grand prize to its winner.
More than just a celebration, the campaign underscored Sime Motors’ ongoing commitment to delivering exceptional customer experiences and fostering long-term connections with its community. As the curtain falls on this milestone initiative, the company continues to look ahead, building on its legacy with renewed focus and appreciation for those who have been part of its journey.
Sime Motors also extended its congratulations to all winners and expressed gratitude to its customers and partners for making the 45th anniversary celebration a resounding success.