PRO-NET has introduced a striking new Emerald Green exterior colour for the Proton e.MAS 7 PHEV, further enhancing the model’s appeal as demand for electrified vehicles continues to rise in Malaysia. The addition reflects the brand’s ongoing effort to provide customers with more personalised choices while strengthening its position in the growing plug-in hybrid segment.

Since its debut in early 2026, the Proton e.MAS 7 PHEV has attracted significant attention from Malaysian buyers, contributing to the brand’s strong momentum in the electrified vehicle space. This success underscores increasing consumer confidence in PRO-NET’s offerings, with Proton e.MAS continuing to lead the market as the country’s top EV brand.

According to PRO-NET’s Chief Branding Officer, Puan Salawati Yusoff, the introduction of Emerald Green is a direct response to customer interest. She emphasised that the new colour not only enhances the vehicle’s modern styling but also reflects the company’s commitment to delivering greater variety and value to customers. She added that continuous customer feedback plays a crucial role in shaping the brand’s products, ensuring that ownership remains practical, enjoyable, and rewarding.

The Proton e.MAS 7 PHEV Prime variant, priced at RM105,800, offers an attractive package for Malaysian drivers. It combines fuel efficiency, low maintenance costs, and a spacious, well-equipped interior, making it a compelling choice for those seeking long-term value in an electrified vehicle.

The newly introduced Emerald Green joins the existing colour options as a permanent addition to the line-up, giving buyers more flexibility when choosing their preferred style. Bookings for the new colour are now open nationwide.

At the core of the Proton e.MAS 7 PHEV is its EM-i Advanced Hybrid Technology, which integrates a 1.5-litre hybrid-dedicated engine with an innovative 11-in-1 Dedicated Hybrid Transmission (DHT). This system delivers a total output of 160 kW and 262 Nm of torque, ensuring responsive performance while maintaining high efficiency. The engine achieves a thermal efficiency of up to 46.5%, contributing to improved fuel economy and quieter operation.

The hybrid system intelligently switches between EV mode, series hybrid mode, and parallel hybrid mode depending on driving conditions. For everyday use, the vehicle primarily operates in electric or series-hybrid mode, while direct engine drive is engaged during highway cruising for optimal efficiency. Drivers can also select between Pure, Hybrid, and Power modes, allowing them to tailor performance and energy usage to their preferences.

With fuel consumption as low as 4.3 litres per 100 km and a 10-year service cost estimated below RM8,000, the Proton e.MAS 7 PHEV offers ownership costs comparable to fully electric vehicles. This makes it particularly appealing in an environment where fuel prices remain uncertain, enabling drivers to significantly reduce daily running expenses.

Customers interested in the Emerald Green variant can place bookings through the official website or visit authorised dealerships across Malaysia. With a network of over 50 outlets nationwide, PRO-NET continues to expand its reach, providing comprehensive sales and after-sales support to customers across the country.