GWM Malaysia has unveiled an ambitious roadmap for the 2026–2028 period, signalling its intent to cement a strong and sustainable presence in the local automotive landscape. The strategy, presented during the company’s annual Media Appreciation Night in Kuala Lumpur, underscores a long-term vision focused on innovation, expansion, and customer trust.

Since entering the Malaysian market, GWM has steadily built its footing through a growing product portfolio, an expanding dealer network, and ongoing investments in local capabilities. This progress was clearly reflected in 2025, when the brand achieved nearly 5,900 vehicle sales—marking an impressive 177% increase year-on-year. The milestone highlights rising consumer confidence and the brand’s increasing relevance in the market.

Looking ahead, GWM Malaysia has set its sights on capturing a 6% market share by 2028, with an annual sales target of 60,000 units. The company also aims to secure a position among the Top 10 automotive brands in Malaysia, including ranking within the Top 3 Chinese marques. Central to this ambition is a shift away from price-based competition toward a more sustainable, technology-led approach.

Encik Roslan Abdullah, Chief Operating Officer of GWM Malaysia, emphasised that the company’s strategy is rooted in long-term value creation. By focusing on engineering excellence, intelligent platforms, and advanced safety technologies, GWM aims to deliver products that resonate with customers beyond initial purchase appeal. This approach is further reinforced by a growing nationwide network designed to support customers throughout their ownership journey.

He noted that the strong growth achieved in 2025 reflects the collective strength of the brand’s products, people, dealer partners, and aftersales ecosystem. Moving forward, the priority will be to convert this momentum into sustained growth while strengthening brand equity over time.

As part of its contribution to Malaysia’s electrification journey and the broader ASEAN New Energy strategy, GWM Malaysia will continue to adopt a multi-powertrain approach. This includes offering internal combustion engine (ICE), hybrid electric vehicle (HEV), plug-in hybrid electric vehicle (PHEV), and battery electric vehicle (BEV) options across its range. The company’s four key marques—HAVAL, TANK, ORA, and WEY—will remain distinctly positioned to cater to diverse customer lifestyles and preferences.

Product expansion will play a pivotal role in the next phase of growth. Upcoming launches include the highly anticipated Tank 300 HEV, alongside new B-segment and C-segment SUVs scheduled for introduction between 2026 and 2027. A future luxury C-SUV is also in the pipeline, reflecting GWM’s intent to move further upmarket.

Technology continues to be at the heart of the brand’s evolution. GWM’s Hi4 intelligent hybrid system, which debuted in the WEY G9 Hi4 PHEV, will be progressively rolled out across future models, enhancing efficiency, performance, and driving dynamics.

Beyond vehicles, GWM Malaysia is strengthening its retail and aftersales infrastructure. The company aims to establish a network of 60 dealer outlets nationwide, with expansion focused on key strategic locations. From 2026 onward, upgraded corporate identity standards will be introduced to deliver a more consistent and premium customer experience across all touchpoints.

Aftersales support remains a cornerstone of the brand’s strategy. Backed by comprehensive technical training programmes, a 95% nationwide parts fulfilment rate, and the ongoing rollout of the GWM Care system, the company is committed to ensuring high levels of customer satisfaction throughout the ownership lifecycle.

In parallel, GWM Malaysia is reinforcing its commitment to localisation and completely knocked-down (CKD) operations. The long-term goal is to position Malaysia as a key ASEAN hub for growth and exports. This initiative will not only support the region’s new energy vehicle development but also facilitate technology transfer, boost exports of high-value vehicles, and strengthen local capabilities through deeper localisation and talent development.

With a clear roadmap and a strong foundation already in place, GWM Malaysia is poised to accelerate its growth trajectory—driven by innovation, strategic investment, and a firm commitment to delivering long-term value to Malaysian consumers.