Proton has officially opened bookings for the highly anticipated All-New Proton X50, marking the next chapter in the evolution of Malaysia’s top-selling B-segment SUV. Unveiled with flair at Setia City Mall under the fitting theme “READY TO ROAR”, the event celebrates a vehicle that has already made an indelible mark on the local automotive scene.
Since its 2020 debut, the Proton X50 has become a household name, with over 140,000 units sold in Malaysia, earning the title of best-selling B-segment SUV for five consecutive years. Globally, its joint development with Geely — where it’s known as the Binyue and Coolray — has helped it reach a combined 1.2 million sales in 51 countries, underscoring its world-class appeal.
The All-New Proton X50 pushes boundaries with a bold new look, an upgraded ADAS Level 2 safety suite, and a next-generation 14.6-inch infotainment system featuring the world’s first Bahasa Melayu voice command—a game-changer for Malaysian drivers seeking a more localised and intuitive driving experience.
Under the hood, it packs a punch with a new i-GT 1.5 TD engine delivering 133 kW and 290 Nm of torque, paired with a 7-speed DCT. The SUV now accelerates from 0–100 km/h in just 7.6 seconds, a 0.3-second improvement over its predecessor, while also achieving 4.7% better fuel efficiency—proof that you can have both power and economy.
Buyers can choose from three exciting variants—Executive, Premium, and Flagship—each thoughtfully equipped to suit varying lifestyle needs, all while integrating over RM10,000 worth of added features.
From 5th July 2025 until launch day, early birds among the first 10,000 customers to book and register their X50s will receive:
- RM1,000 cash rebate
- A limited-edition Touch ‘n Go card
- An exclusive “GEMPAK!” deal to be revealed at launch
*Terms and conditions apply.
To match the SUV’s daring persona, PROTON has teamed up with Malaysian girl group De Fam for the high-energy anthem, “All-New Proton X50 Ready, Set, Roar”, which serves as the soundtrack to the launch campaign and will feature across digital platforms and live events.
Meanwhile, the Roar of Amazement Tour kicks off nationwide this weekend, offering Malaysians the chance to experience the new X50 up close, engage in fun-filled activities, meet influencers, and win exclusive prizes.
Visit Setia City Mall on 5th–6th July, selected Proton showrooms, or Proton.com to book your All-New Proton X50. This next-generation SUV redefines its class with revolutionary intelligence, standout style, uncompromising safety, and turbocharged performance.
Follow Proton Cars Official on all major social media platforms to keep up with tour dates, launch reveals, and behind-the-scenes content as Malaysia’s favourite SUV gets ready to roar like never before. 
