Perodua has announced that it will increase its production target to 338,000 units for 2023, which will result in a higher sales volume of 325,000 vehicles by the end of the year. The company expects to achieve this goal with the help of improved parts supply from its auto vendors and strong demand for its vehicles.
Perodua had previously set a production target of 330,000 units and a sales target of 314,000 vehicles in January 2023, based on the sales momentum it received from the sales tax exemption delivery extension and the popularity of its latest model, the Perodua Axia, in 2021.
Perodua President and Chief Executive Officer, Dato’ Sri Zainal Abidin Ahmad, said that the company had achieved its highest ever production and sales performances in October 2023, with 35,111 units made and 33,836 units registered in a single month. This was a significant increase from the 22,974 units produced and 24,849 units registered in October 2022.
He said that the company was able to secure enough semiconductor chips, which are essential for the production of modern vehicles, to ensure that its fourth quarter performance would be the best in its history, despite some challenges in the global supply chain.
From January to October 2023, Perodua made 280,452 units, which was a 22% increase from the 229,811 units made in the same period of 2022. In terms of sales, the company registered 267,063 units from January to October 2023, which was a 20.2% increase from the 222,203 units registered in the same period of 2022.
Dato’ Sri Zainal said that if the current momentum continues, the automotive industry might be able to sustain such growth in 2024, which would further boost the consumer sentiment despite the economic uncertainties next year.
He added that the company was focusing on maximising its potential in both production and sales so that its customers would receive their Perodua vehicles faster.
