Continental Tires has recently being recognized as Mercedes-Benz AG’s Preferred Partner in Malaysia, with this distinction set to remain valid from September 2023 through August 2025. This partnership not only solidifies Continental’s commitment to customer-centric excellence but also promises an enhanced retail experience for car owners through joint promotions and customer events.
As a Preferred Partner, Continental is granted exclusive access to central order and sales tools, seamlessly integrating with Mercedes-Benz AG’s network. Additionally, a direct online platform is now available to facilitate order fulfillment, further streamlining the tire purchasing process. This marks a significant step in Continental’s tire after-sales services, bringing them closer to their customers.
Continental is uniquely poised to establish closer and more synergistic relationships with customers, offering tailor-made tire solutions and services. The company provides Mercedes Original (MO) product lines, carefully crafted to meet the stringent requirements and highest standards specific to each vehicle model, all without compromising safety. In a pledge to support this partnership, the renowned German tire manufacturer has committed to collaborating closely with the customer’s retail channels, ensuring a steady supply of tires throughout the lifetime of the vehicles.
Globally and within the Asia-Pacific region, Continental shares a common commitment with its customers to deliver an exceptional consumer experience to car owners. This commitment encompasses an extensive range of tire options, alongside the assurance of a stable supply chain and agile logistics. Mr. Kalina, a representative from Continental, has expressed optimism, stating, “Continental will continue to leverage our tire business expertise to foster the growth of this partnership and anticipates mutual success in the Asia-Pacific region.”
