Proton’s electrification ambitions continue to gain momentum, with its Proton e.MAS brand recording a combined 35,730 sales across domestic and export markets between January and October 2026. The achievement marks a significant improvement over the 9,549 units recorded throughout 2025, highlighting the growing acceptance of the brand’s electric and plug-in hybrid offerings.

Of the 35,730 units sold, 34,629 were delivered to customers in Malaysia, while another 1,101 units were contributed by export markets. Notably, the latter figure has already surpassed the 659 units exported during the whole of 2025 by approximately 67%, pointing towards an expanding international presence for the Proton e.MAS brand.

The brand has also maintained a strong position in Malaysia’s battery-electric vehicle (BEV) market. Based on the latest registration figures from the Road Transport Department (JPJ), Proton e.MAS secured a 47.3% share of the national BEV market for the January to October 2026 period, reinforcing its position as a leading player in the country’s increasingly competitive electric vehicle segment.

Leading the charge is the Proton e.MAS 5, which accounted for 22,589 domestic sales during the first ten months of the year. Its performance highlights the growing demand for more accessible electric vehicles, particularly as Malaysian motorists become increasingly open to making the transition from conventional petrol-powered cars to fully electric alternatives. The Proton e.MAS 7 PHEV also made a notable contribution, registering 6,957 units over the same period. Its plug-in hybrid powertrain offers customers an alternative for those looking to enjoy electric driving while retaining the convenience of a petrol-powered engine for longer journeys.

Meanwhile, the fully electric Proton e.MAS 7 recorded another 5,083 units, demonstrating continued interest in the brand’s electric SUV offering. Together, the three models give Proton e.MAS a broader presence in the electrification market, catering to different customer requirements ranging from affordable urban mobility to fully electric SUV ownership and plug-in hybrid flexibility.

For October alone, the brand registered 3,763 sales across domestic and export markets. Domestic deliveries comprised 2,262 units of the e.MAS 5, 710 units of the e.MAS 7 PHEV and 553 units of the fully electric e.MAS 7. Export shipments contributed another 238 units, consisting of 175 e.MAS 5 units and 63 e.MAS 7 units. The latest figures indicate that demand remains spread across the brand’s model range, while its export operations continue to contribute to overall growth.

Commenting on the achievement, PRO-NET Chief Executive Officer Zhang Qiang described surpassing the 35,000-unit milestone within the first ten months of 2026 as an important moment for the brand, crediting Malaysian customers for their continued confidence and support. He added that the growing sales performance also reflects increasing acceptance of different electrification technologies among local motorists.

Moving forward, PRO-NET intends to place greater emphasis on improving the overall ownership experience, with continued investment in its nationwide sales and aftersales network, charging infrastructure partnerships and customer support initiatives. While expanding its model portfolio remains important, ensuring customers have access to reliable aftersales assistance and a practical charging ecosystem will be equally crucial as the number of Proton e.MAS vehicles on Malaysian roads continues to grow.

For more information about the Proton e.MAS model range, visit the brand’s official website or follow its official social media channels on Facebook and Instagram