Continental Tyre Malaysia is giving tyre shopping a digital makeover with the launch of its new In-Store Marketplace, designed to make the process of choosing, purchasing and installing tyres more convenient and transparent for Malaysian motorists. The new platform addresses some of the common frustrations associated with buying tyres, particularly uncertainty over pricing, product availability and suitable tyre choices. Instead of relying solely on in-store enquiries, customers can now browse selected Continental and General Tire products, check prices and stock availability, and arrange purchases and professional installation through a connected digital platform.
The In-Store Marketplace combines Continental’s digital capabilities with the expertise of its retail partners, giving customers greater control over the tyre-buying process while retaining access to professional advice. The experience is designed to work much like scanning a QR code menu at a restaurant. Customers can browse tyre options at their own pace before deciding what best suits their vehicle and requirements.
For customers visiting a busy outlet, a QR code can be scanned to view available tyres, prices and stock while waiting for a dealer. This means the eventual conversation with the dealer can be more focused, with customers already having an idea of the products they are interested in. The marketplace also connects with Continental’s social media activities. Customers who discover a tyre through a dealer’s social media video can follow the marketplace link to explore the featured product before proceeding with their purchase and installation booking.
There is also an option for customers to engage with their preferred dealer before making a physical visit. After sharing their tyre requirements, customers can receive a marketplace link containing the official quotation, allowing them to review the details, purchase the tyres and arrange installation ahead of time.
To mark the launch, Continental Tyre Malaysia is offering additional rewards to customers purchasing selected Continental or General Tire products through participating outlets’ In-Store Marketplace. Running until 31 October 2026, customers purchasing either two or four eligible tyres can receive Touch ‘n Go eWallet rewards of up to RM200, depending on rim size and the number of tyres purchased.
| Rim size | Buy 2 | Buy 4 |
| 15”–16” | RM30 | RM60 |
| 17”–18” | RM60 | RM120 |
| 19” and above | RM100 | RM200 |
Customers can also enjoy up to 10% off with SPayLater, subject to a minimum spend of RM200 and a maximum discount of RM100. Both promotional offers are available while stocks last and are subject to their respective terms and conditions.
Beyond making the buying process easier, eligible Continental and General Tire products also come with additional protection. Eligible tyres are covered by the Tyre Lifetime Manufacturing Warranty against manufacturing defects throughout the tyre’s operational lifespan. Customers can also register eligible purchases through the Conti TCP app to receive 12 months of TCP Road Hazard Warranty from the date of purchase.
With the In-Store Marketplace, Continental is effectively bringing price visibility, stock information, purchasing and installation arrangements into one digital journey, while keeping its dealer network involved where professional advice is required. For motorists, the result is a tyre-shopping process that can begin before stepping into a retail outlet and continue through to installation with fewer unknowns along the way.
