Volvo Car Malaysia has officially raised the bar for its electric SUV range with the launch of the evolved Volvo EX90, a fully electric seven-seater flagship that combines Scandinavian luxury, serious performance and some of the most advanced safety technology the brand has ever put into a production car. And unlike many flagship models that arrive from overseas, the EX90 has another important distinction for Malaysian buyers: it is locally assembled in Shah Alam.
Priced from RM428,888 excluding insurance, the evolved EX90 is now available for viewing at authorised Volvo dealers nationwide. For those keen to get behind the wheel of Volvo’s new electric flagship early, the first 100 units booked come with an RM25,000 cash rebate and a Volvo Wallbox valued at RM3,990. But while the numbers are impressive, Volvo says the EX90 is about more than simply adding more technology, more power and a bigger battery. Instead, it represents the next stage in the company’s vision of what a modern luxury SUV should be.
The EX90 takes a decidedly Scandinavian approach to the luxury SUV formula. Rather than relying on excessive styling or visual drama, its design is clean, smooth and purposeful, with flush glazing, rounded front and rear sections and an aerodynamic silhouette designed to help the SUV slip more efficiently through the air. That understated approach continues inside.
The seven-seat cabin is designed around comfort and well-being, with ventilated Nappa leather upholstery, natural wood trim and an electrochromic panoramic roof that allows occupants to adjust the amount of light entering the cabin and help manage the interior temperature. Buyers can choose between Charcoal Nappa leather with Light Ash decor or Cardamom Nappa leather with Brown Ash, giving the EX90’s cabin two distinct interpretations of Scandinavian luxury. It is luxury, in other words, that doesn’t feel the need to shout about itself.
Quiet luxury doesn’t mean slow. Underneath the EX90’s restrained exterior lies an upgraded 800-volt electrical architecture paired with a Twin Motor all-wheel-drive system. The combination produces a substantial 680hp and 870Nm of torque, allowing this large seven-seat SUV to accelerate from 0 to 100km/h in just 4.2 seconds. Power comes from a 106kWh battery, providing up to 617km of WLTP-rated range on a single charge.
The move to an 800-volt system brings benefits beyond outright performance. Volvo says the architecture helps reduce weight and heat generation during charging while also reducing copper dependency. It also enables faster charging, with the EX90 supporting up to 350kW DC charging. Under ideal conditions, a 10 to 80 per cent charge can be completed in approximately 22 minutes. That means the EX90 isn’t simply designed to make electric performance impressive on paper. It is engineered to make long-distance electric driving more convenient, too.
Technology has always been central to Volvo’s identity, but the EX90 takes the company’s software-defined approach considerably further. At the heart of the evolved model is an NVIDIA DRIVE AGX Orin-based core computer, providing the processing power required to manage the SUV’s active safety systems, sensors, battery management and other critical vehicle functions.
This hardware works together with Volvo’s Superset technology stack, allowing the EX90 to receive regular over-the-air software updates. That means the vehicle isn’t necessarily finished evolving when it leaves the factory. New functions and improvements can be introduced through software updates, potentially enhancing everything from infotainment and battery management to safety and driving performance over the vehicle’s lifetime.
Naturally, safety remains at the heart of the EX90. Volvo’s Safe Space Technology brings together radars, sensors and ultrasonic sensors to provide a detailed, real-time picture of the environment surrounding the vehicle. Inside the cabin, two infrared sensors form part of a Driver Understanding System designed to detect signs of distraction or impairment. The system can assess the driver’s condition and intervene when necessary.
The EX90 also features an Occupant Sensing System using interior radar capable of detecting extremely small movements. Volvo says the technology is sensitive enough to detect movements as subtle as breathing, helping ensure occupants — particularly children — aren’t inadvertently left behind in the vehicle.
The SUV also gains the latest generation of Volvo’s driver assistance technology, including next-generation Pilot Assist and Park Pilot Assist, alongside the brand’s established suite of safety and collision-avoidance functions. It is a fitting continuation of Volvo’s philosophy that safety should not simply protect occupants when something goes wrong, but actively help create a safer environment before things get to that point.
The EX90’s technology isn’t confined to the hardware underneath the car. The SUV features a Google-based infotainment system with Google Assistant, Google Maps and access to apps through the Google Play Store. A 14.5-inch central touchscreen forms the centrepiece of the interface, complemented by a 9-inch driver display and head-up display.
For those who prefer their luxury with a soundtrack, Volvo has fitted a Bowers & Wilkins High-Fidelity Audio System, adding a suitably premium audio experience to the cabin. The result is an interior that attempts to blend digital technology with physical comfort rather than allowing screens and software to dominate the experience.
The evolved EX90 will be available in five exterior colours: Onyx Black, Sand Dune, Crystal White, Vapour Grey and Mulberry Red. Customers can configure their EX90 and place an order online or through their nearest authorised Volvo retailer.
The EX90 isn’t the only electric Volvo receiving attention. The company’s fully electric saloon, the ES90, also receives a series of Model Year 2027 updates. The refreshed ES90 gains two new exterior colours — Mulberry and Aurora Silver — along with a new Cardamom interior option. Buyers can also specify 21-inch wheels with a new Glossy-Silver finish. Another useful addition is wireless Android Auto compatibility. Early ES90 bookings made from September 2026 will also be eligible for cash rebates of up to RM17,600.
With the evolved EX90, Volvo is making a fairly clear statement about where it sees the future of premium mobility heading. A locally assembled seven-seat SUV with 680hp, 617km of range, 800-volt charging, sophisticated driver assistance and software that can continue to evolve after purchase is certainly a compelling package.
More importantly, however, the EX90 demonstrates that Volvo isn’t trying to reinvent luxury by making it louder or more extravagant. Instead, it is taking a quieter route — combining effortless performance, advanced technology, thoughtful design and an uncompromising approach to safety. At RM428,888, the EX90 is now Volvo Car Malaysia’s electric flagship. And if its philosophy is anything to go by, the future of luxury may be less about showing off and more about simply making every journey better. 
