As Malaysians prepare for the upcoming festive travel season and the challenges of wet weather driving, Bosch Mobility Aftermarket Malaysia is bringing back its Drive #LikeABosch Roadshow 2026. Taking place at the Vanity Atrium in Sunway Velocity Mall from 29 July to 2 August 2026, the five-day event combines education, entertainment and exclusive promotions to encourage motorists to prioritise vehicle maintenance before hitting the road.
Now in its third edition, the roadshow is designed to highlight the importance of essential under-the-hood components that often go unnoticed until problems arise. Visitors will have the opportunity to learn more about preventive maintenance while enjoying a road trip-inspired experience suitable for the whole family.
According to Dillion Goh, Country Business Director of Bosch Mobility Aftermarket Malaysia, the initiative reflects Bosch’s commitment to improving road safety beyond simply supplying quality automotive parts. By engaging directly with consumers through interactive activities, Bosch hopes to raise awareness of how routine inspections and timely maintenance can help reduce the risk of breakdowns and accidents during peak travel periods.
The campaign also supports the objectives of the Malaysia Road Safety Plan 2022-2030, which aims to significantly reduce road fatalities over the coming years. With the Merdeka and Malaysia Day holidays approaching, followed by the year-end monsoon season, Bosch is reminding motorists that heavy rain, poor visibility and slippery roads place additional strain on vital vehicle components such as braking systems, windshield wipers and engine lubricants.
Official statistics continue to highlight road safety as a major concern in Malaysia, with transport-related accidents claiming more than 6,000 lives each year. Bosch believes that simple maintenance checks on items such as brake pads, engine oil and wiper blades can play an important role in improving vehicle safety during long-distance journeys.
Visitors to the roadshow can participate in an interactive “mission journey” by registering for a simulated road trip around Malaysia. Along the way, they will discover Bosch’s range of automotive products, including Aerotwin wiper blades, engine oils, filters, coolants, brake components and double iridium spark plugs, all available with exclusive event promotions.
To add to the experience, Bosch has prepared three interactive game stations, comprising the Giant Buzzer Wire Challenge, Ring Tossing Challenge and Bowling Strikers. Participants can collect journey stamps while exploring the exhibition, enjoy live product demonstrations, and relax at the Bosch Café with complimentary coffee and popcorn. A Bosch HR Corner will also be available for visitors interested in learning about career opportunities with the company.
Sustainability remains a key focus of this year’s event through the Drive For Zero: Wiper Recycle Station. Motorists are encouraged to bring along used windshield wipers of any brand for responsible recycling. As a reward, participants will receive an additional RM10 voucher that can be combined with existing promotions towards the purchase of a new Bosch Aerotwin wiper set.
The roadshow will also serve as the first public showcase for several new Bosch Mobility Aftermarket products, including the latest windshield washer fluid, maintenance fuel additive, dual-clutch transmission fluid and emergency jump starter. Visitors can also enjoy discounts of up to 59% on selected products, along with tiered Gift with Purchase rewards.
For those looking to capture the experience, Bosch has set up an interactive 3D photo booth. Visitors who share creative photos or videos on Instagram, tag @boschautoparts_my and use the hashtag #DriveLikeABoschRoadshow2026 will also have the opportunity to participate in the Snap & Win contest for a chance to take home premium Bosch products.
The Bosch Drive #LikeABosch Roadshow 2026 will be open daily from 10:00am to 10:00pm at the Vanity Atrium, Sunway Velocity Mall, from 29 July until 2 August 2026, offering motorists an engaging opportunity to prepare their vehicles for safer journeys while enjoying exclusive promotions and family-friendly activities.
