GWM Malaysia has announced a series of strategic leadership appointments as the company intensifies its commitment to long-term growth in the Malaysian automotive market. The move comes as the global intelligent mobility manufacturer continues to expand its presence in the country, with a focus on business development, localisation, manufacturing capabilities, and customer engagement.

As part of the leadership restructuring, Stan Li Hao has been appointed Managing Director of Commercial Operations, while Cui Anqi takes on the role of Managing Director of Corporate Affairs. These appointments are designed to support GWM Malaysia’s next stage of development and reinforce its ambitions to strengthen its position within the nation’s evolving automotive landscape.

The company’s leadership team will continue to be guided by Chief Operating Officer Roslan Abdullah, whose extensive experience in the automotive industry remains instrumental in shaping GWM Malaysia’s long-term strategy and market growth initiatives. His leadership has played a key role in establishing the company’s presence and supporting its expansion plans across the country.

Stan Li Hao brings more than a decade of automotive experience throughout the ASEAN region. His expertise in regional market development, strategic planning, and brand growth is expected to contribute significantly to GWM Malaysia’s commercial ambitions as the company seeks to broaden its customer base and market reach.

Meanwhile, Cui Anqi has been closely involved with GWM Malaysia since its formative years. Her contributions to localisation programmes, manufacturing development, and operational expansion have helped lay the foundation for the company’s growth in Malaysia. In her new role, she will continue to strengthen relationships with stakeholders while advancing initiatives that support the company’s long-term objectives.

The enhanced leadership structure reflects GWM Malaysia’s confidence in the local market and its commitment to building a sustainable automotive ecosystem. By strengthening its management team, the company aims to accelerate localisation efforts, expand manufacturing capabilities, and elevate its portfolio of vehicles under the HAVAL, TANK, ORA, and WEY brands.

As GWM continues to grow its footprint in Malaysia, the company remains focused on delivering advanced mobility solutions, strengthening customer experiences, and contributing to the development of the nation’s automotive industry. The latest appointments mark another step forward in GWM Malaysia’s strategy to become a leading technology-driven mobility brand for Malaysian consumers.