Hyundai Motor Asia Pacific has unveiled its new regional campaign, “Hyundai, Driving ASEAN as One,” as excitement builds for the upcoming Hyundai Cup™ 2026. The initiative celebrates football’s unique ability to bring people together across Southeast Asia, reinforcing Hyundai’s commitment to fostering connection and community throughout the region.

Set to run alongside the Hyundai Cup™ 2026, which will take place from July 24 to August 26, the campaign highlights the shared passion for football among millions of fans across ASEAN. As the title partner of the tournament, Hyundai aims to strengthen regional unity by creating memorable experiences that transcend national boundaries, cultural differences, and language barriers.

The campaign reflects Hyundai’s global vision of “Progress for Humanity,” using football as a platform to inspire togetherness and collective progress. Drawing upon more than 27 years of involvement in global sports partnerships, Hyundai continues to leverage the power of sport to celebrate diversity while encouraging meaningful connections among communities.

Central to the campaign is the Hyundai STARGAZER, designated as the official hero model for Hyundai Cup™ 2026. Designed with family mobility, comfort, spaciousness, and connectivity in mind, the STARGAZER embodies the campaign’s core message of bringing people together. Much like football unites supporters from different backgrounds, the vehicle is positioned as a companion for shared journeys and memorable experiences.

Fans throughout the region can expect a range of engaging activities leading up to and during the championship. These include the ongoing Hyundai Cup™ 2026 Trophy Tour, interactive stadium experiences on match days, exclusive giveaways, and vehicle test-drive opportunities across participating ASEAN markets.

Through “Hyundai, Driving ASEAN as One,” the automaker seeks to deepen its connection with football fans while celebrating the vibrant spirit of Southeast Asia. Additional details regarding local activations and country-specific events are expected to be announced in the coming months as the tournament approaches.