Proton is ushering in a bold new chapter for one of its most iconic models with the introduction of the Proton X70 Sport Edition. Ahead of its official price announcement on 16 April 2026, the new variant is already generating excitement, with early bookings now open and preview units available at selected showrooms.

First launched in 2018, the Proton X70 marked a turning point for the national carmaker. As the inaugural model born from the collaboration between Proton and Geely, it redefined expectations for the brand by delivering a blend of advanced technology, refined design, and premium features at an accessible price. More than just a successful product, the X70 reshaped public perception, positioning Proton as a serious competitor in the highly competitive C-segment SUV market.

Over the years, the X70 has played a vital role in strengthening Malaysia’s automotive ecosystem. Its localisation programme contributed significantly to the development of domestic manufacturing capabilities and supplier networks, while also paving the way for Proton’s broader SUV expansion and technological progress.

Building on this legacy, the X70 Sport Edition introduces a sharper, more expressive personality to the lineup. Limited to just 600 units of the Premium variant, the model stands out with its exclusive Quartz Black finish and a suite of sporty exterior enhancements. Redesigned front, side, and rear skirts give the SUV a lower, more aggressive stance, while black 19-inch alloy wheels and distinctive Sport Edition badging reinforce its commanding road presence.

Inside, the cabin reflects the same sporty sophistication. Embroidered Sport Edition logos on the front seats, paired with striking red stitching across the seats, steering wheel, and armrest, create a bespoke and premium atmosphere. Practicality is also addressed with the inclusion of a boot tray, enhancing everyday usability.

Designed for drivers who seek individuality without sacrificing comfort, space, or advanced features, the X70 Sport Edition delivers a compelling blend of style and substance. Its sleek monochromatic theme and refined enhancements offer a fresh take on a proven formula.

According to Dato’ Ir Abdul Rashid Musa, Chief Executive Officer of Proton Edar, the X70 remains one of the most significant vehicles in the company’s history. He emphasized that the model was instrumental in transforming customer perceptions of the brand and signaling a new era defined by product excellence, technological innovation, and global collaboration.

With the introduction of the Sport Edition, Proton not only celebrates the enduring success of the X70 but also reinforces its commitment to evolving alongside market expectations—delivering vehicles that combine distinctive design with modern capability.