The LEGO Group is shifting into high gear with its latest initiative, Build Your Dream Ride, a campaign that celebrates the excitement of vehicles through creativity, hands-on play and boundless imagination. Designed to empower children to take the driver’s seat of their own ideas, the campaign brings together a wide range of vehicle-themed sets that transform everyday playtime into thrilling, confidence-building adventures.

From the bustling streets of LEGO City to the precision engineering of LEGO Technic and the adrenaline-fuelled world of LEGO Speed Champions, young builders are invited to create everything from sleek supercars to rugged rescue vehicles. Each build encourages problem-solving, storytelling and self-expression — proving that play is more than just fun; it is a powerful tool for growth.

Ágnes Molnár, Marketing Director of Singapore, Malaysia and APAC Travel Retail at The LEGO Group, shared that play remains central to how children explore and understand the world. Through the Build Your Dream Ride campaign, children are given the freedom to build, customise and bring their dream vehicles to life, nurturing creativity and confidence along the way.

The excitement extends far beyond the home with the Build Your Dream Ride Autoshop Experience, an immersive activation that blends LEGO building with real-world motion. Taking place at KF Kiddy Circuit, Mid Valley Megamall and KF Kiddy Circuit, The Mall, Mid Valley Southkey, the experience transforms the popular kids’ go-kart circuits into vibrant LEGO-themed destinations.

Known as the largest go-kart circuit brand originating from Singapore, KF Kiddy Circuit’s Malaysian branches feature 200 metres of uniquely themed racing tracks designed for drivers of all skill levels. From 6 March to 30 June 2026, both venues will be fully decked out with LEGO visuals, including brick-built displays and larger-than-life LEGO Minifigures, immersing families in a world where imagination meets motion.

Participants can embark on a mission-based journey, collecting stamps at various pit stops by completing creative building challenges, interactive photo moments and karting experiences. The campaign culminates in a special in-store activity at LEGO Certified Store Mid Valley Megamall and LEGO Certified Store Mid Valley Southkey. Young fans who snap a photo with the LEGO 3D Minifigure and share it on social media can earn an exclusive LEGO Racer Minifigure with Golden Trophy upon completing their mission card journey.

Alan Kwek, Co-founder of KF Kiddy Circuit, expressed enthusiasm about the collaboration, highlighting the shared vision of delivering accessible, family-friendly fun that combines creativity with a touch of adrenaline.

The Build Your Dream Ride campaign showcases an exciting lineup of vehicle sets catering to different interests and skill levels. High-performance car fans can look forward to models such as the 77254 LEGO Ferrari SF90 XX Stradale Sports Car, 77253 LEGO Bugatti Vision GT Hyper Sports Car and 42222 LEGO Bugatti Chiron Pur Sport Hypercar. Motorsport lovers can build the 42226 LEGO BMW M4 GT3 EVO Race Car, while those who enjoy action-packed themes can explore sets like the 42219 LEGO Monster Jam™ Grave Digger™ Fire and Ice.

For imaginative everyday adventures, younger builders can assemble creative combinations such as the 60505 LEGO Airplane, Service Truck & Hovercraft Remix or respond to emergencies with the 60499 LEGO Airport Fire Truck.

All featured sets are available at LEGO Certified Stores nationwide, as well as through the LEGO Official Store on Lazada and Shopee, Toys ‘R’ Us and major retailers across Malaysia.

Between 28 February and 29 March, participating LEGO Certified Stores will host a special Make & Take activity, where children can build their very own LEGO Sports Car in-store and bring it home at no cost — while stocks last.

Vehicle fans can also enjoy gift-with-purchase promotions during the campaign period. With minimum spending, shoppers can receive exclusive polybags from the LEGO Speed Champions, LEGO City and LEGO Technic ranges, perfect for expanding their adventures both at home and on the go.

Through the Build Your Dream Ride campaign, The LEGO Group once again demonstrates how creativity, movement and imagination can come together to create unforgettable experiences for families. Whether through bricks or behind the wheel of a kid-friendly kart, the journey begins with a single idea — and the courage to build it.