Alfa Romeo Malaysia has taken another decisive step in its highly anticipated return to the local market with the official pricing announcement of its first two models—the Giulia Veloce and Stelvio Veloce. The unveiling marks a significant milestone for the iconic Italian marque, reinforcing its commitment to delivering an authentic, performance-driven ownership experience for Malaysian customers.
A standout highlight of the announcement is the eligibility of both models for duty-free pricing*, presenting an attractive proposition for buyers in Langkawi and Labuan. This initiative helps offset the typically higher duties associated with premium imported vehicles, making Alfa Romeo’s renowned blend of craftsmanship, performance, and design more accessible without compromising its premium positioning.
Both the Giulia Veloce sports sedan and Stelvio Veloce SUV are offered as complete built-up (CBU) models, imported directly from Italy. This ensures that every aspect—from engineering precision and material quality to driving dynamics—remains true to Alfa Romeo’s original vision. The approach reflects Alfa Romeo Malaysia’s focus on authenticity and uncompromised standards from the very first drive.
Market response has been encouraging. Since bookings opened, the brand has secured 25 confirmed orders, signalling strong interest among enthusiasts and customers seeking a distinctive, driver-focused alternative in the premium segment.
Commenting on the pricing strategy, Dato’ Douglas Cheng, Executive Director of DLSB Partners Sdn Bhd, said the figures represent more than just vehicle cost. They embody the craftsmanship, performance heritage, and ownership experience synonymous with Alfa Romeo. He added that the fully imported Giulia and Stelvio Veloce models are supported by a growing service network and a long-term commitment to Malaysian customers.
Coinciding with the pricing announcement is the official opening of ‘Casa Alfa Romeo’, the brand’s flagship showroom at RS-G-1, Rhapsody Square, TREC Kuala Lumpur. Designed as a central hub for the Alfisti community, the showroom brings together sales, aftersales service, and spare parts within close proximity, ensuring a seamless and premium ownership journey.
To further enhance customer confidence, all new Alfa Romeo vehicles in Malaysia are backed by a comprehensive 5-year or 150,000 km warranty, whichever comes first—underscoring the brand’s focus on peace of mind and long-term assurance.
With a measured and purposeful re-entry strategy, Alfa Romeo Malaysia continues to build strong foundations centred on service excellence, customer trust, and the enduring passion that has defined the marque for over a century.
Official Pricing (including local duties and taxes; excluding insurance, registration and other on-the-road charges):
- Alfa Romeo Giulia Veloce: RM438,800
- Alfa Romeo Stelvio Veloce: RM478,800
Duty-Free Pricing (Langkawi & Labuan only):*
- Alfa Romeo Giulia Veloce: RM228,800
- Alfa Romeo Stelvio Veloce: RM258,800
For the latest updates, visit Alfa Romeo Malaysia on Instagram and Facebook, or explore more at alfaromeomalaysia.com.
