Chery Corporate Malaysia Sdn Bhd has taken another decisive step in strengthening its regional ambitions with the commencement of vehicle exports to Brunei, its second export destination within ASEAN. The move reinforces the company’s long-term strategy of positioning Malaysia as a key manufacturing and export hub for the region.

The milestone was marked by the first-batch export shipping ceremony, officiated by Chery Corporate Malaysia Executive Vice-President, Men Lin Bo. He highlighted that exports play a central role in the brand’s future plans, noting that expanding into new regional markets is essential to sustaining growth momentum and building Chery’s presence across ASEAN.

Echoing this sentiment, Chery Corporate Malaysia Vice-President, Cheng Nam Weng, said Brunei represents a natural progression following the company’s initial export activities to Vietnam in February 2025. Given its proximity and promising market potential, Brunei offers an ideal platform for Chery to assess customer response and establish a solid market foundation through this initial shipment.

The first consignment to Brunei comprises the JAECOO J7 Plug-in Hybrid Electric Vehicle (PHEV) alongside the JAECOO J7 Internal Combustion Engine (ICE) Two-Wheel Drive variant. All exported units are produced at Chery’s Shah Alam manufacturing facility and carry the same specifications as those sold in the Malaysian market, underscoring consistent quality standards across borders.

With a strong domestic base already in place, Chery Corporate Malaysia is adopting a measured and sustainable approach to regional expansion. Following successful exports to Vietnam, Indonesia, Thailand and now Brunei, the company plans to progressively enter additional ASEAN markets as part of its medium- to long-term growth roadmap.

Central to this strategy is a careful evaluation of market performance, customer feedback and evolving trends. By prioritising learning and adaptability in its early export markets, Chery aims to ensure smooth market entry and long-term success, paving the way for broader ASEAN expansion in the years ahead.

For more information, visit www.chery.my or follow Chery Malaysia on Facebook. Details on OMODA & JAECOO are available at www.omodajaecoo.com.my and via OMODA & JAECOO Malaysia’s official social media channels.