Proton International Corporation Sdn. Bhd. (PICSB) has taken another decisive step in strengthening its export-led growth strategy with the launch of the All-New Proton X50 in Brunei. Following a strong performance in 2025, the introduction of the refreshed compact SUV marks a new milestone in Proton’s expanding international presence and reinforces its focus on right-hand-drive overseas markets.
The launch event, held in Bandar Seri Begawan, highlighted Brunei’s importance to Proton’s export ambitions. The unveiling was attended by His Excellency Dato’ Mohd Aini Antan, High Commissioner of Malaysia to Brunei Darussalam, alongside Wan Wei, Vice President of PICSB, Tan Kah Boon, Chairman of Pad Motors Sdn. Bhd., and Hambali bin Pehin Salleh, Managing Partner of PAD Motors.
Brunei has long been one of Proton’s most established export destinations, with the X50 consistently ranking among the brand’s best-selling models. In 2025, PICSB recorded total exports of 6,000 units across international markets, with the Proton X50 accounting for 29% of overall export sales. In Brunei alone, the model contributed an impressive 38% of total Proton sales, underlining its strong market appeal.
Looking ahead, PICSB is targeting exports of 1,000 units to Brunei this year, supported by refreshed and feature-enhanced models such as the All-New Proton X50, as well as the future introduction of the all-new Proton Saga. This continued momentum is expected to play a key role in Proton’s broader international growth strategy.
The All-New Proton X50 represents the latest evolution of one of the brand’s most successful export models. Designed to meet rising expectations from global customers, the updated SUV combines refreshed styling, a more refined cabin, and advanced safety technologies while maintaining Proton’s core strengths in performance, comfort, and value.
Powering the X50 is a new i-GT 1.5-litre turbocharged four-cylinder engine that produces 181 PS and 290 Nm of torque, paired with an optimised seven-speed Dual Clutch Transmission (DCT). This setup delivers confident performance and responsive handling, suitable for both city driving and longer journeys.
Visually, the SUV features a refreshed front fascia, full LED headlamps, 18-inch dual-tone alloy wheels, and a sporty rear spoiler complemented by quad exhaust tailpipes. Inside, the cabin is enhanced with a floating floor console, 72-colour rhythmic ambient lighting, and premium leatherette upholstery, creating a more sophisticated driving environment.
Safety and driver assistance remain a key focus, with the All-New Proton X50 equipped with Level 2 Advanced Driver Assistance Systems (ADAS). Features include up to 12 parking sensors, a 360-degree HD camera with a 180-degree transparent undercarriage view, Adaptive Cruise Control with Stop & Go functionality, and six SRS airbags, reinforcing Proton’s commitment to occupant protection and intelligent mobility.
For the Brunei market, the All-New Proton X50 is offered in three variants with the following pricing:
- X50 Executive: B$27,499
- X50 Premium: B$31,500
- X50 Flagship: B$34,500
Early adopters can enjoy a B$1,500 discount for the first 100 customers. Ownership benefits are further enhanced with a comprehensive service package that includes a five-year or 150,000 km vehicle warranty, along with six rounds of free labour service.
Commenting on the launch, Wan Wei, Vice President of Proton International Corporation Sdn. Bhd., said Brunei’s selection as the first overseas market for the All-New Proton X50 reflects Proton’s confidence in the country and its long-standing partnership with PAD Motors. He added that Brunei continues to play a vital role in Proton’s international journey, as the company works towards its long-term ambition of achieving 330,000 units in total sales by 2030, with 30% contributed by export markets.
As Proton moves into 2026, the All-New Proton X50 stands as a clear example of the brand’s strategy to strengthen its regional presence, deepen distributor partnerships, and expand its portfolio of globally competitive vehicles.
