Proton has launched an exciting nationwide initiative for new Proton X50 buyers with the “Roar Forward, Ride Freedom” campaign, in collaboration with Touch ’n Go. Running from 1 November to 31 December 2025, the campaign offers X50 owners the chance to enjoy free tolls worth up to RM500 and win additional cash prizes of up to RM3,000 through a creative TikTok contest.

The campaign celebrates the X50’s continued success as Malaysia’s best-selling B-segment SUV and rewards loyal buyers who activate the model’s factory-fitted Touch ’n Go RFID. Buyers who activate the RFID are automatically entered into the campaign, with 68 lucky winners set to receive free toll rebates credited directly to their linked Touch ’n Go eWallets. Purchases made in November will be rewarded between January and March 2026, while December buyers will see their rebates applied from February to April 2026. All winners will be revealed through a live draw on Proton’s official Facebook page.

In addition to the toll rewards, X50 owners are encouraged to share their experiences through a TikTok video contest. By posting short clips of their journeys using the hashtag #RoarForwardX50 and tagging @ProtonCarsOfficial, participants can compete for cash prizes of up to RM3,000. Exceptional entries may also be featured on Proton’s digital platforms, providing a platform for creativity within the X50 community.

This initiative highlights the strategic partnership between Proton and Touch ’n Go, blending innovative vehicle technology with convenient mobility solutions. By streamlining toll payments and offering rewards, both companies aim to enhance the ownership experience and add tangible value for X50 drivers.

Zhang Qiang, Deputy CEO of Proton Edar, commented, “This initiative reflects our ongoing commitment to enhancing the ownership experience for X50 drivers. By combining innovative technology with practical benefits, we aim to make every journey smoother, more convenient, and more rewarding for Malaysian drivers.”

Praba Sangarajoo, CEO of Touch ’n Go, added, “We are proud to partner with Proton to reward and enhance the journey of X50 owners. This collaboration demonstrates our shared commitment to making everyday travel smarter, more seamless, and rewarding.”

For more details, visit www.proton.com and www.touchngo.com.my.