Proton New Energy Technology Sdn Bhd (PRO-NET) set to electrify Kuala Lumpur with the Proton e.MAS 5 ‘Own Your Space’ showcase, happening from 14 to 16 November 2025 at Starhill. Open daily from 10:00 AM to 10:00 PM, this three-day event offers Malaysians their first in-depth look at the nation’s most affordable electric vehicle (EV) within a chic, lifestyle-driven atmosphere at the heart of Bukit Bintang.

Following the highly anticipated launch of the Proton e.MAS 5 on 30 October 2025, this showcase serves as the model’s debut major public engagement. More than just an exhibition, it is a curated experience designed to bring electric mobility into everyday life, allowing urban Malaysians to see, feel, and imagine how EV ownership fits seamlessly into their routines.

According to Puan Salawati Yusoff, Chief Brand Officer of PRO-NET, the e.MAS 5 reflects Proton’s commitment to creating EVs for all types of Malaysians. “The Proton e.MAS 5 has been designed to fit every Malaysian’s lifestyle, from city commuters to young professionals and growing families,” she shared. “Through this showcase, we want people to not only see the car, but experience what it means to own their space, in style, in comfort, and with confidence.”

One of the standout highlights of the event is a unique live outdoor broadcast by Hot FM, titled “Electric on Air”. Scheduled for Saturday, 15 November from 4 PM to 6 PM, the session will be fully powered by the e.MAS 5 via its cutting-edge Vehicle-to-Load (V2L) technology—making it the first EV in Malaysia to energise a live radio show.

Hot FM personalities Fizi and Aishah will host the session on-site, bringing their dynamic presence to an electrifying setup at Starhill. This innovative demonstration shows how the e.MAS 5’s V2L feature can power not only appliances and gadgets, but full-scale entertainment experiences, pushing the boundaries of mobile energy use.

Alongside the live broadcast, visitors can take part in interactive games, on-ground activities, and exclusive giveaways. Proton’s product specialists will also be present to guide visitors through the car’s features—from its contemporary design and smart technologies to its accessible pricing and ownership plan.

As an added perk, the first 200 visitors to complete a booking form during the showcase will receive a special gift, making the event even more worthwhile for those considering a switch to electric mobility.

The Proton e.MAS 5 has already captured nationwide attention—with over 10,000 bookings since its launch. Its accessible pricing further fuels its appeal, starting from RM56,800 for the Prime variant and RM69,800 for the Premium variant, inclusive of a RM3,000 launch rebate available until 31 December 2025.

As Proton accelerates its EV strategy, the e.MAS 5 stands as a milestone in making electric mobility affordable, practical, and aspirational for everyday Malaysians.

For the latest updates or to secure a booking, visit the Proton e.MAS official website and follow Proton e.MAS Cars on Facebook and @protonemasofficial on Instagram.