Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly owned subsidiary of PROTON, has set a new milestone in Malaysia’s electric vehicle (EV) landscape with the Proton e.MAS 5 — the nation’s first truly affordable EV. Within just 24 hours of opening bookings on 4 October 2025, the company received an impressive 1,607 bookings, signaling strong public enthusiasm for homegrown electric mobility.

The launch of the Proton e.MAS 5 was marked by a groundbreaking livestream event held at Proton e.MAS Nilai. The “Open for Booking” announcement was broadcast simultaneously across eight TikTok pages and one Facebook channel, including popular motoring platforms like Nazz & Co and SoyaCincau. The event drew approximately 572,000 live viewers and has since surpassed the one-million-view mark, underscoring nationwide excitement for Proton’s latest innovation.

“We’re truly humbled by the overwhelming response from Malaysians for the Proton e.MAS 5,” said Mr. Zhang Qiang, Chief Executive Officer of PRO-NET. “Our mission has always been to make EV ownership accessible to all, and with the e.MAS 5, we’re turning that vision into reality. It’s truly Malaysia’s most affordable EV, built for the Rakyat.”

Designed with the everyday Malaysian in mind, the Proton e.MAS 5 combines city-friendly dimensions with generous interior space. Despite its compact B-segment footprint, it offers the roomy comfort of a C-segment vehicle — delivering both agility and practicality. The car’s highlights include a class-leading turning radius, rear-wheel drive for superior handling, and an integrated live charging status feature for added convenience.

With an estimated price range between RM60,000 and RM80,000, the e.MAS 5 makes electric mobility attainable for a wider audience. Malaysians can secure their booking with just RM99 and enjoy early bird rewards such as a limited-edition Proton e.MAS Touch ‘n Go NFC Card preloaded with RM100, and a RM500 rebate on the booking fee for the first 5,000 customers who successfully register.

Bookings can be made online through the official Proton e.MAS website or at any of the 43 Proton e.MAS dealerships nationwide.