Carro has appointed Hong Kong’s beloved actor and TV King, Moses Chan, as its latest Celebrity Ambassador, marking a significant milestone for the company’s presence in the region.

With more than 25 years in the entertainment industry and appearances in over 60 television dramas and films, Moses is a household name across Hong Kong, China, Singapore, and Malaysia. His reputation for reliability and professionalism has made him a trusted figure among both audiences and brands, qualities that Carro believes reflect its own values.

“Moses Chan reflects Carro’s spirit with his enduring popularity, legacy, and confidence,” said Carro Hong Kong CEO Garry Yu. “We are so delighted to welcome him onboard and look forward to achieving new milestones together.”

Moses’ debut as Carro’s Celebrity Ambassador comes through a 15-second commercial alongside the company’s mascot, Car Lou. The campaign will also feature eye-catching tram ads running across Hong Kong Island throughout October.

For Moses, the partnership is more than symbolic. A lifelong car enthusiast, he expressed admiration for Carro’s stringent quality standards. “I’m impressed by Carro’s 160-point inspection process and advanced technologies that ensure each Carro Certified vehicle is ‘As Good As New’. It gives me and my family peace of mind, whether it’s a family car or a sports car,” he said.

Carro’s inspection process leverages proprietary AI technologies, including computer visioning to detect minute exterior damages and acoustic engineering to diagnose engine issues via sound recordings. These innovations allow technicians to deliver vehicles that meet world-class standards in safety and quality.

Since its entry into Hong Kong in 2024, Carro has focused on establishing itself as the most trusted name in the used car industry. Already present in seven markets across Asia Pacific, the company generates more than S$1 billion in annual revenue with an EBITDA run-rate exceeding S$70 million.

Carro’s Co-founder and CEO, Aaron Tan, emphasized the company’s long-term vision: “Our investment in technology and commitment to quality and transparency is our way of telling customers that we’re here for the long haul. At the end of the day, when it comes to buying and selling cars, we want our customers to say: our choice is Carro.”

The brand film featuring Moses Chan will premiere on Carro’s YouTube and social media platforms on October 3, while the tram ads will be visible across Hong Kong until October 25.