Continental Tyre Malaysia has officially launched General Tire in the Malaysian replacement market, expanding its portfolio with a brand known globally for its toughness, dependability, and performance.

Founded over a century ago and acquired by Continental in 1987, General Tire has built a legacy of rugged reliability, now enhanced with Continental’s advanced German engineering. The brand’s entry into Malaysia is aimed at addressing the diverse needs of local drivers—whether navigating urban streets, tackling long-distance journeys, or exploring off-road terrains.

The first phase of tyres introduced under General Tire covers vehicles from compact passenger cars to SUVs, MPVs, and 4×4 pickups, with sizes ranging from 14” to 20”.

  • Altimax GC5 (14”–15”) – Designed for everyday use with low noise, comfort-focused driving, and fuel efficiency.
  • Altimax GS6 (15”–19”) – Offers quiet performance, excellent grip, shorter braking distances, and longer tread life.
  • Grabber AT6 (16”–18”) – Tailored for adventurous drivers with robust off-road handling and reduced noise levels.
  • Grabber HT6 (16”–20”) – Optimized for urban and highway driving with excellent wet braking, comfort, and longevity.

This comprehensive lineup ensures drivers can find the right fit, whether prioritizing fuel economy, on-road comfort, or off-road confidence.

Andrea Somorova, Managing Director of Continental Tyre Malaysia, emphasized the significance of the launch: “The launch of General Tire in Malaysia marks a significant step in offering customers the right combination of durability, performance, and style with everyday value. We are excited to bring this brand, supported by Continental’s German expertise, to drivers who are seeking performance and safety on every journey.”

Beyond its product range, General Tire embodies an adventurous spirit—appealing to drivers who value freedom, exploration, and trust in their tyres no matter the road ahead.

General Tire products will be available through authorised Continental dealers nationwide, as well as through Continental’s official online stores on Shopee, Lazada, and TNG eWallet. To further strengthen its presence, the brand will be supported by integrated marketing campaigns and Continental’s extensive digital platforms.

For more information on General Tire in Malaysia, visit www.generaltire-tyres.com/my/en or follow the brand on Facebook for the latest updates.