As Malaysia’s first national carmaker, Proton has always carried a responsibility larger than producing vehicles. Since its establishment in 1983, the brand has been a catalyst for the country’s economic transformation—paving the way from a resource-based economy to one driven by manufacturing, technology, and innovation. More importantly, Proton helped make personal mobility accessible to Malaysians while spreading knowledge, skills, and investment opportunities nationwide.

Now, 42 years later, Proton remains steadfast in its mission—not only as a carmaker but as a talent incubator preparing Malaysia’s next generation for the global automotive stage.

The automotive world is undergoing an unprecedented shift. Electric vehicles (EVs), artificial intelligence, and digitalisation are redefining the landscape. Yet, as highlighted by YB Chang Lih Kang, Minister of Science, Technology, and Innovation, Malaysia faces a shortage of skilled talent in these fast-evolving fields despite growth in STEM enrolment.

Recognising this challenge, Proton has stepped up to fill the gap through a forward-looking talent development strategy, ensuring Malaysia is not only prepared for change but ready to lead it.

Launched in 2018, the Proton Young Talent (PYT) management trainee programme is at the heart of this strategy. To date, 311 young Malaysians across 27 batches have been recruited into the initiative, gaining hands-on exposure across core areas such as manufacturing, R&D, operations, and EV development.

Through its partnerships with government agencies like the Department of Manpower (JTM) under the Ministry of Human Resources (KESUMA), Proton has expanded its impact beyond its own walls. From developing training modules to offering internships and industry placements, the company is helping bridge the national skills gap while uplifting technical and vocational education (TVET).

Proton’s approach goes beyond technical knowledge. Young talents are entrusted with real responsibilities and high-profile opportunities. At the launch of the Proton e.MAS 7, for instance, a PYT stood confidently on stage presenting to an audience of over 1,000—including Prime Minister Dato’ Seri Anwar Ibrahim. Such moments highlight how mentorship within Proton transforms young Malaysians into leaders, innovators, and spokespeople for the nation’s future.

Stories from the Next Generation

The impact of the PYT programme is best reflected through its participants:

• Umaibala A/L Rajendiran (Bala), a mechanical engineering graduate, spent six months in China with Proton R&D and Geely. Immersed in suspension and braking systems, Bala not only sharpened his technical expertise but also gained valuable cross-cultural experience—learning the importance of collaboration in a global industry.
• Halisha Halim, an accounting graduate, found herself in PROTON’s Group Communication department. Initially envisioning a career in finance, she now plays a vital role shaping PROTON’s public image. Her journey highlights the company’s commitment to welcoming diverse talents and proving that the automotive world is not just for engineers.
• Lan Sue Sim, a computer science with AI graduate, joined PRO-NET and immediately found herself at the forefront of Malaysia’s EV movement. Tasked with addressing consumer concerns around battery lifespan and charging infrastructure, she plays a key role in building public confidence in EV adoption.

These stories illustrate how Proton empowers individuals from varied academic backgrounds to not only grow but to make meaningful contributions to the automotive sector.

Shafinaz Binti Jamaludin, Head of Learning & Talent Management at Proton, summarises the company’s vision: “True leadership in the evolving automotive industry hinges on exceptional talent. Our proactive vision is to cultivate a diverse, dynamic, and empowering environment for the youth with significant responsibilities and unparalleled insights beyond manufacturing. This ensures that every Proton talent is not just prepared for the future but actively shaping it.”