GWM Malaysia has officially kicked off its Merdeka Campaign 2025, themed “Gaya Wawasan Malaysia”, running from 16 August to 28 September 2025. The initiative goes beyond promotions, aiming to unite Malaysians through a blend of showroom activations, roadshows, and engaging contests that celebrate the nation’s independence spirit.
“Merdeka is a time for us to reflect on how far we have come as a nation, and to look ahead with confidence and vision. At GWM Malaysia, we believe mobility is more than transportation—it is about empowering people, connecting communities, and driving progress. ‘Gaya Wawasan Malaysia’ embodies our commitment to deliver products and experiences that Malaysians can be proud of,” said Roslan Abdullah, Chief Operating Officer of GWM Malaysia.
Every weekend during the campaign, authorised GWM showrooms nationwide will host the Merdeka “Book & Win” contest. Customers booking a GWM vehicle stand a chance to win instant lucky draw prizes as well as entries into the Grand Lucky Draw, with rewards worth up to RM120,000.
Grand prizes include the latest iPhone 16 Pro (128GB), Nintendo Switch 2, DJI Osmo Pocket 3, Xiaomi X20+ Robot Vacuum, and more premium gadgets such as Sony WH-1000XM5 headphones and a Dyson Cool Fan.
To further mark Merdeka month, GWM is offering exclusive promotions across its entire model line-up, featuring attractive packages, limited-time savings, and value-added deals designed to make ownership more rewarding.
The brand is also taking its experience on the road with the GWM Goes on Tour roadshow, allowing Malaysians nationwide to enjoy test drives, interactive showcases, and special roadshow-only offers. Key stops include:
- Central Region: Mid Valley Kuala Lumpur (10–14 Sept), GF Luxe, 1 Utama (7 Oct – 6 Nov)
- Northern Region: Sunway Carnival Mall, Penang (30 Oct – 2 Nov), Ipoh Parade (6–9 Nov)
Marking another milestone, GWM Malaysia has opened a new showroom in Klang at PT 4209, Jalan Kapar, Kawasan 18. Covering 3,900 sq ft, the outlet boasts a 1,140 sq ft customer lounge, three service bays, and the capacity to handle up to 200 vehicles monthly.
Open daily from 9:00 am to 6:00 pm (sales) and 8:00 am to 5:30 pm (service), the Klang showroom reinforces GWM’s commitment to providing premium retail experiences paired with reliable aftersales support.
This Merdeka season, GWM Malaysia is not only celebrating independence but also strengthening its nationwide presence, rewarding its customers, and driving forward with its vision of empowering communities through mobility.
For more details, visit your nearest GWM dealership or log on to www.gwm.com.my.
