Mercedes-Benz Malaysia celebrated regional excellence with its annual Service Excellence Award (SEAward), held this year in vibrant Ho Chi Minh City, Vietnam. The distinguished event brought together over 600 delegates—both in-person and online—from across the Mercedes-Benz South East Asia II (SEA II) markets. The represented countries included Malaysia, Singapore, Brunei, Indonesia, the Philippines, Sri Lanka, Bangladesh, Cambodia, French Polynesia, Laos, Myanmar, and New Caledonia.
The SEAward is a hallmark initiative by Mercedes-Benz, designed to spotlight and reward the outstanding achievements of its retail service personnel and partners. These individuals and teams have consistently exemplified the brand’s commitment to providing not just luxury vehicles, but also world-class service and ownership experiences.
Amanda Zhang, CEO & President of Mercedes-Benz Malaysia and Head of Region, SEA II, opened the ceremony by acknowledging the invaluable role of retail partners. “At Mercedes-Benz, we are committed to delivering a luxurious customer journey at every touchpoint,” she said. “Our people are at the core of this experience. We are truly grateful to our retail partners for their unwavering commitment to going above and beyond for our customers.”
Echoing this sentiment, Edmin Naidoo, Vice President of Customer Services for Mercedes-Benz Cars Malaysia & SEA II, added, “The Service Excellence Award is more than a celebration — it’s a testament to our relentless pursuit of excellence, innovation, and exceeding customer expectation across the region.”
The 2025 edition of the awards spotlighted four major categories: the Platinum Star Award, General Distributor Award, and the esteemed Champion League and Super League Awards, recognising top performers in customer satisfaction and service delivery across all retail touchpoints.
One of the most anticipated moments of the night was the announcement of the Champion League Award recipients:
- Hap Seng Star Kinrara from Malaysia
- PT Suri Motor Indonesia
- Cycle & Carriage Industries Pandan Loop from Singapore
These dealerships were lauded for achieving the highest scores in overall service excellence and customer satisfaction within the region.
Additionally, the Super League Award was awarded to:
- Hap Seng Star Kota Kinabalu from Malaysia
- PT Hartono Raya Motor Surabaya from Indonesia
Both were recognised for demonstrating exceptional performance in delivering the Mercedes-Benz brand promise at every customer interaction.
The SEAward programme is more than just recognition; it’s a strategic initiative aimed at continuously raising the standard of service excellence throughout the SEA II region. With a pool of over 2,000 service personnel, the awards are a powerful motivator, pushing individuals and teams to elevate the ownership journey for every Mercedes-Benz customer.
As Mercedes-Benz continues to expand its presence and refine its service standards across Southeast Asia, events like the SEAward reflect the brand’s ongoing dedication to not only build the best cars, but to deliver the best experiences.
