As Malaysians prepare to welcome the festive season of Hari Raya Aidilfitri, a time defined by reflection, forgiveness and family reunions, GWM Malaysia has launched its 2026 festive campaign themed “Raikan Perjalanan Menuju Keredaan.” The initiative celebrates the journeys that bring loved ones closer together, recognising the sacrifices made along the way while highlighting the meaningful moments that define the spirit of Raya.

At the centre of the campaign is the Raya brand film titled “Lebaran Keredaan.” The story follows two characters, Faiz and Rizal, as they navigate responsibilities, personal decisions and family expectations in the days leading up to the celebration. Set within relatable Malaysian experiences, the film reflects the importance of family bonds, sacrifice and the emotional journey of returning home for the holidays.

Throughout the story, the GWM HAVAL H6 HEV plays a symbolic role as a dependable travel companion, representing reassurance, comfort and peace of mind during the busy balik kampung season when many families embark on long drives to reunite with loved ones.

The campaign also coincides with a significant milestone for the company, as GWM Malaysia celebrates the nationwide delivery of 6,000 units of the HAVAL H6 HEV. This achievement positions the hybrid SUV among the top-selling hybrid models in Malaysia, reflecting growing consumer confidence since the model’s local introduction in October 2024.

Designed with practicality in mind, the self-charging hybrid SUV eliminates the need for external charging while offering an impressive driving range of up to 1,000 kilometres on a single tank—an advantage for long-distance festive journeys. The model is further backed by a 10-year warranty covering the engine and HEV battery, reinforcing long-term reliability and peace of mind for owners. Globally, the HAVAL H6 platform has already gained the trust of more than four million drivers worldwide.

According to Roslan Abdullah, Chief Operating Officer of GWM Malaysia, Hari Raya represents more than just travel. “Every journey during Hari Raya carries deeper meaning. As we deliver 6,000 HAVAL H6 HEV units across the country, we are grateful for the trust Malaysians have placed in GWM. ‘Raikan Perjalanan Menuju Keredaan’ reflects our belief that every journey should be safe, reassuring and filled with peace of mind, especially during moments that matter most,” he said.

Beyond the milestone, the campaign reflects increasing confidence among Malaysian families who value proven hybrid technology, comfort and worry-free ownership. As millions prepare for the annual balik kampung journey, GWM Malaysia aims to ensure that every trip is supported by reliability and purpose.

To further celebrate the festive season, GWM Malaysia will host Raya Open House events on 28–29 March and 11–12 April across more than 35 showrooms nationwide. Visitors will have the opportunity to experience the HAVAL H6 HEV up close and learn more about its hybrid technology.

Customers can also take part in the 2026 Raya Book & Win campaign, running from 9 March to 30 April, with vehicle registration required by 31 May to qualify for the grand prizes. Participants stand a chance to win attractive rewards, including a 3D2N getaway to Desaru Coast, a 65-inch Samsung Crystal UHD 4K Smart TV, an 11-inch iPad Air, and a Dyson Airwrap, among other prizes.

Through the “Raikan Perjalanan Menuju Keredaan” campaign, GWM Malaysia not only celebrates the festive spirit of Hari Raya but also reinforces its commitment to supporting meaningful journeys—helping Malaysians travel home with confidence, comfort and peace of mind.