Proton S70 continues to demonstrate its growing popularity among Malaysian car buyers, as Proton records impressive early demand for the updated 2026 model. Since order books opened on 11 February, the company has secured 7,157 bookings, reflecting strong confidence in the sedan and highlighting the continued appeal of Proton’s offering in the competitive C-segment.

The positive response builds on the model’s success since its debut in November 2023. In less than three years, deliveries of the Proton S70 have surpassed 40,000 units nationwide, marking an important milestone for the brand. This achievement underscores the model’s role in renewing interest in sedans within the Malaysian automotive market, where SUVs have dominated buyer preferences in recent years.

A key factor behind the S70’s momentum is its strong value proposition. The sedan blends contemporary styling with capable performance and accessible pricing, making it an attractive option for drivers seeking a more refined and well-equipped vehicle within its segment.

Powering the 2026 Proton S70 is a 1.5-litre turbocharged engine producing 181PS and 290Nm of torque. The engine is paired with a 7-speed dual-clutch transmission, delivering responsive acceleration while maintaining smooth everyday drivability. Inside, the sedan offers a spacious cabin along with advanced connectivity features and a comprehensive suite of driver assistance technologies, enhancing both comfort and safety for daily commuting and longer journeys.

Beyond the vehicle itself, Proton’s extensive nationwide network further strengthens the ownership experience. Customers benefit from one of the largest automotive sales and service networks in Malaysia, with 190 3S and 4S outlets supported by 77 Body & Paint centres across the country. Additional initiatives such as the 1-Day Service Delivery programme and relief vehicle support for extended repairs are designed to provide convenience and peace of mind for owners.

According to Abdul Rashid Musa, Chief Executive Officer of Proton Edar, surpassing the 40,000-unit delivery milestone since the model’s launch represents a significant accomplishment for the company and reflects the strong trust Malaysians place in the S70.

With the 2026 model already receiving thousands of bookings, Proton aims to build on this momentum while continuing to deliver a rewarding ownership experience supported by its nationwide network. Customers interested in the vehicle can visit authorised Proton outlets across Malaysia or follow the brand’s official social media channels for the latest updates and booking information.