PRO-NET recently marked a proud moment in its electrification journey with the official handover of a brand-new Proton e.MAS 5 Premium to the Grand Prize winner of the Electrify Your Life Contest 2025.

The ceremony took place at Proton e.MAS Setapak (IGreen Premium Sdn. Bhd.), where 37-year-old En. Shahrul Aizat Bin Ishak received the keys to what is now Malaysia’s most talked-about electric vehicle. The presentation was officiated by Mr. Duan Bingbing, Head of Sales of PRO-NET.

Organised last year, the Electrify Your Life Contest 2025 was designed to celebrate Malaysia’s accelerating transition towards electric mobility. En. Shahrul Aizat’s winning slogan perfectly encapsulated the spirit of the movement:“Proton e.MAS menjadikan hidup saya… tenang tanpa bunyi, tangkas tanpa kompromi, dan terpacu dengan inovasi.” His words reflect the quiet refinement, responsive performance, and forward-thinking technology that define the e.MAS 5 experience.

Congratulating the winner, Mr. Duan expressed heartfelt appreciation to Malaysians for their continued trust in the brand. “We are truly happy to present the Proton e.MAS 5 Premium to En. Shahrul Aizat and his family. Ultimately, our success is driven by the trust and confidence of Malaysians. Seeing families embrace electric mobility gives us great encouragement, and we sincerely thank Malaysians for their continued support of the e.MAS brand.”

Puan Salawati, Chief Branding Officer of PRO-NET, highlighted the broader mission behind the e.MAS brand. She emphasised that Proton e.MAS was created not merely to sell electric vehicles, but to lead Malaysia’s electrification journey responsibly and inclusively. The strong reception of the e.MAS 5 signals a turning point — EV adoption is no longer confined to early adopters, but is steadily becoming mainstream.

According to her, the brand’s responsibility extends beyond vehicles. It includes strengthening the EV ecosystem, building consumer trust, and setting new standards for accessible innovation.

For En. Shahrul Aizat, a father of three, the appeal of the e.MAS 5 Premium was immediate — particularly the cabin. “It looks premium and very comfortable,” he shared. “The space inside really stood out. My three children can sit comfortably, and even rest during longer drives.”

Practicality also played a key role in his decision. The cleverly designed storage solutions, including the front trunk or ‘frunk’, offer added convenience for everyday family life — from school bags and groceries to weekend essentials.

Beyond comfort and practicality, long-term savings were another compelling factor. Compared to similarly priced competitors, the e.MAS 5 requires maintenance only once a year, delivering total savings of up to RM29,796.60 over a 10-year ownership period — a strong value proposition for cost-conscious families making the switch to electric.

The Proton e.MAS 5 continues to make waves in Malaysia’s automotive landscape. Currently the nation’s No.1 EV model, it emerged as the best-selling electric vehicle in January, delivering 3,068 units. It also made history as the first EV to break into the Top 5 overall national vehicle sales chart in the same month.

This milestone further cemented Proton e.MAS as Malaysia’s No.1 EV brand — a significant achievement that underscores the country’s growing confidence in electrified mobility.

As more Malaysians embrace an electric future, the Proton e.MAS 5 stands as a symbol of innovation made accessible — electrifying not just roads, but everyday lives across the nation.

For a closer look at En. Shahrul Aizat and his wife, Atiqah Farahin’s experience with the Proton e.MAS 5, visit Proton e.MAS’ official Facebook and Instagram pages, as well as the brand’s official website for more information.