BMW Group Malaysia closed 2025 on a high note, delivering more than 10,800 vehicles across its BMW, MINI and BMW Motorrad brands. With 55% of these vehicles locally assembled, the achievement underlines the Group’s long-standing confidence in Malaysia and reinforces its status as the nation’s Number One Premium Automaker for the sixth consecutive year.

Electrified mobility continued to be a defining pillar of the Group’s success. BMW Group Malaysia retained its position as Malaysia’s leading premium electric vehicle provider for the sixth year running, with over 2,700 fully electric vehicles delivered in 2025. Electric models accounted for 25.2% of total deliveries, a notable increase from the previous year, reflecting growing consumer trust in the brand’s expanding electrified portfolio.

Across the individual brands, BMW led the way with more than 7,700 vehicles delivered, while MINI Malaysia recorded over 1,500 deliveries, achieving an 8.7% year-on-year growth. BMW Motorrad also sustained its momentum, delivering over 1,600 premium motorcycles and posting a 3.8% increase compared to 2024.

Speaking at the Group’s 2026 business briefing, Managing Director Benjamin Nagel highlighted that Technology Openness and the Power of Choice have been central to BMW Group Malaysia’s strategy. Supported by its Premium Ownership Experience initiatives, the Group has positioned itself as a compelling choice for Malaysian customers seeking premium mobility solutions. This philosophy, Nagel noted, will remain a key focus in 2026 as BMW Group Malaysia continues to invest in products, people and partnerships that strengthen Malaysia’s role in the future of mobility.

Product momentum played a major role in the Group’s performance, with 37 new models and variants introduced in 2025 alone. This broad offering ensured customers could choose from a wide range of powertrains and body styles, reinforcing BMW Group’s commitment to flexibility and innovation.

Globally, the BMW Group maintained its leadership in the premium segment, delivering over 2.46 million vehicles in 2025. MINI emerged as a strong contributor with a 17.7% sales increase worldwide, while fully electric vehicle sales across the Group grew to more than 442,000 units, underlining the success of its electrification strategy.

In Malaysia, demand for electric vehicles continued to rise. The BMW iX2 xDrive30 M Sport emerged as the brand’s best-selling electric model, followed closely by the BMW i5 eDrive40 M Sport and the BMW iX1 eDrive20 M Sport, each recording strong growth. MINI’s electric lineup also gained traction, with nearly half of all MINI vehicles delivered in 2025 being fully electric, led by the MINI Aceman SE and the MINI Countryman SE ALL4. BMW Motorrad’s electric offerings, including the CE 04 and CE 02, recorded double-digit growth, highlighting increasing interest in electric two-wheelers.

Supporting this transition, BMW Group Malaysia continued to expand its charging ecosystem. Customers now have access to over 2,000 charging facilities nationwide through partnerships with major EV charging providers, alongside more than 100 charging points at authorised dealerships and partner locations.

A major milestone in 2025 was the unveiling of the locally assembled BMW i5 eDrive40 M Sport Pro, the first fully electric BMW to be assembled in the Asia-Pacific region. This landmark achievement underscores Malaysia’s growing importance as a manufacturing hub for premium electric vehicles.

On the product front, the BMW 3 Series marked its 50th anniversary by leading the brand’s sales performance, followed closely by the BMW 5 Series and the BMW X1. MINI’s success was driven by the Countryman range, while BMW Motorrad saw strong growth in its Adventure and Urban Mobility segments, led by the BMW R 1300 GS Adventure and the electric CE 04.

BMW Group Financial Services Malaysia also played a key role, funding over 4,400 vehicles and achieving strong digital adoption and industry-leading penetration rates, particularly for BMW Motorrad. Customer satisfaction remained a standout strength, with all three brands recording some of the highest net promoter scores globally for both sales and service.

Beyond sales, BMW Group Malaysia continued to invest in the country’s automotive future. The Group has exported over 11,800 vehicles from Malaysia to regional markets and is developing a new Vehicle Distribution Centre in Selangor, set to begin operations in 2027. Investments in talent development, including the BMW NextGT programme, further demonstrate the Group’s long-term commitment to nurturing local expertise for the electric mobility era.

With strong performance in 2025 and continued investments in electrification, infrastructure and talent, BMW Group Malaysia enters the coming years well-positioned to shape the future of premium mobility in Malaysia and the wider region.