PUBG MOBILE has announced an exciting new collaboration with legendary Italian automotive brand Ferrari and its Formula 1 team, Scuderia Ferrari HP. Set to launch in 2026, the partnership marks Ferrari’s first-ever appearance within PUBG MOBILE, bringing the marque’s racing heritage and performance-driven identity into the virtual battleground.

This inaugural collaboration will introduce a collection of exclusive Ferrari and Scuderia Ferrari HP-inspired in-game content. Players can look forward to immersive elements that reflect Ferrari’s renowned engineering excellence, technical precision, and relentless pursuit of innovation. The partnership highlights the shared values between both brands—craftsmanship, performance, and a constant drive to push beyond established limits.

Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, expressed excitement over the collaboration, noting that it represents a major milestone for the game. He said the partnership allows PUBG MOBILE to capture Ferrari’s high-performance spirit and translate it into an interactive experience that players around the world can enjoy.

Ferrari also views the collaboration as a natural fit. Lorenzo Giorgetti, Chief Racing Revenues Officer at Ferrari, shared that the partnership brings together two brands united by innovation and a “never-finished” mindset. Through PUBG MOBILE, Ferrari fans and gamers alike will be able to experience the brand’s dedication to engineering mastery in a fresh, engaging way.

More details about the collaboration between PUBG MOBILE, Ferrari, and Scuderia Ferrari HP will be unveiled in the coming months. Players and fans can expect further announcements as the 2026 debut draws closer.